Returning to the news desk after a year away from CTV beat reporting is like discovering a time capsule with the industry’s core dilemmas. One thing that has changed, however, is the CTV industry's infatuation with agentic AI. The post CTV Is Stuck In Its Growing Pains. Can AI Save the Day? appeared first on [...]
Ever wondered how you can showcase your products on beautiful models, across any setting or location, with just one click? Thanks to AI models & product photos, brands can now create lifestyle visuals instantly. This case study features a growing women’s fashion brand selling full seasonal collections online. Operating in a competitive fashion eCommerce space, [...]
Another year over but trusty MAA is still registering more than 40,000 visits a month – from the obvious centres London, NYC and the West Coast to everywhere in Europe; India , China, Australia and as far as the Sudan and Iran. It’s reasonable to suppose that we provide something useful, even diverting – especially [...]
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Programmatic Pipes appeared first on AdExchanger.
A jury on Thursday found that TV measurement firm EDO — which was co-founded by actor Ed Norton — liable for breaching its contract with iSpot, both companies confirmed, awarding iSpot $18.3 million in damages. ISpot was seeking up to $47 million.
A half-eaten bar of chocolate isn’t, on paper, a gift that dreams are made of. But VCCP and Cadbury turn it into a properly meaningful sisterly gesture for the latest ad in its “There’s a glass & a half in everyone” campaign, built around generosity. “Homesick” brings out the connection between a girl who’s just [...]
Not a bad idea... We've all suffered through unskippable, annoying ads online. YouTube watchers, especially, know the struggle. But Vietnam is working to ease that annoyance. The country has reportedly issued new rules that ban long, unskippable ads, instead limiting the portion you cannot skip to just five seconds, according to
The automotive market is at a turning point. Hybrid and electric vehicles (EVs) have seen rapid adoption, yet new challenges are reshaping the landscape. Federal EV tax credits expired, removing a key incentive that drove consumer purchases. These shifts affect buyer behavior and dealer strategies, requiring revenue models that adapt to both immediate trends and [...]
Image source: google When you hear “High-risk digital niches,” what comes to mind? The simple definition is that these are markets facing challenges in marketing and advertising, especially amid recent non-GamStop casino launches that highlight how competitive and tightly regulated this space can be. Some of the markets included in the niches include gambling sites, [...]
The Omnicom-IPG fallout was bound to offer up some premium talent for hire. Alex Hesz, who was IPG’s global strategy officer, has now joined WPP as president, strategy and solutions. He’s leading a whole new Strategy Architects Group which is all about unifying WPP’s technology, media, data and marketing capabilities in the name of delivering [...]
