Owlet’s target customer isn’t in market for very long. The publicly traded baby tech company is best known for its smart “sock,” a wearable that wraps around an infant’s foot to track heart rate, oxygen levels, movement and sleep, and then sends alerts to a parent’s phone. Owlet also sells a Wi-Fi baby monitor and [...]
Alternative ID vendors have been hardcore pitching advertisers for years that email-based IDs can work for CTV. But skepticism still abounds. To be fair, email-based alt IDs are a viable third-party cookie replacement for online display and video. And for many omnichannel advertisers, it makes sense to port alt IDs over to CTV, which is [...]
Social Butterflies Meta quietly launched an app called Forum this week, which the company says is “built for deeper discussions, real answers and the communities you care about,” reports Social Media Today. This news may seem like a nothingburger on the surface, but it’s interesting for a couple of reasons. First, it’s yet another example [...]
The Thunder fan in OKC is just as valuable as the Knicks fan in NYC, you just don't reach them on a subway platform The post The Finals Are National. The Media Plan Shouldn’t Be first appeared on OOH TODAY.
Digital display isn't the enemy The post Digital Knows What You Browse. It Doesn’t Know Who You Are first appeared on OOH TODAY.
Bionic for Agencies added 66 new integrations and upgraded 24 existing integrations to its media planning system, bringing its total to 130+ integrations.
The global Art Directors Club and Dreamina AI announced the ADC Cube and cash prize winners in the inaugural ADC AI Visual Design-Dreamina AI category, dedicated to honoring the frontier of generative craft in this year’s prestigious ADC 105th Annual Awards. The new category, which was free to enter and made possible by ADC’s exclusive partnership with Dreamina AI, part of ByteDance, recognizes [...]
Primark has launched its summer fashion campaign titled 'The Get Away', inspired by the cinematic style of a heist movie. Created by VCCP, the campaign is part of the 'That's So Primark' platform and aims to highlight the brand's summer collection across the UK, US, and Spain. The campaign features...
Has Spotify ever described your musical taste as “yacht rock coastal grandmother” or “divorced dad hipster”? Even if Spotify’s very specific-sounding labels don’t exactly describe who you are, they probably accurately capture the vibe of your listening habits – and help explain why its daily personalized playlists and its annual Wrapped listening summaries are so [...]
In this week's Week in Charts, Dentsu on leveraging tech clients as partners, video drives podcasting revenues, and Ofcom finds "little change" to children's harms on social media. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week [...]
