You can’t buy taste. In fact, the more money people have, the more detached they become from the entire concept of taste, as many of the world’s billionaires, and its first trillionaire, have proved. Thankfully, you can hire a professional to deploy their taste on your behalf. And, until AI can learn to distinguish true [...]
The importance of investing in journalism, and thereby helping to support democracy the world over, isn’t a subject that usually gets much attention at Cannes. In recent years, brands shied away from news advertising as it was deemed polarising and marketers grew wary of brand safety. Also, let’s face it, quality journalism has never had [...]
There has been an increasing number of lawsuits threatened and filed in the last year against ecommerce marketers and other online companies based on their use of analytical and other “non essential” marketing-related cookies. These actions typically allege violations of various federal and state privacy statutes—most notably the California Invasion of Privacy Act (“CIPA”), including [...]
This year in Cannes, independent agency PMG took over the Miramar Beach location previously occupied by WPP, running an AI & Tech Sandbox throughout the week. PMG has always described itself as a platform company with tech and AI at its core, and as other agencies pivot towards becoming tech platforms, the speed of evolution [...]
The week before this year’s Cannes Lions, the UK government announced plans to ban under-16s from social media in an effort to protect young people from online harms. But Ian Russell, Co-Founder and Chair of the Molly Rose Foundation, says that while there may be benefits to such a ban, there will also be unintended [...]
This year’s Cannes Lions was an inflection point where ‘AI stopped being the headline and simply became part of the creative process.’
Tango, the soft drink brand owned by Carlsberg Britvic, has launched a new advertising campaign titled 'Wrecking Ball of Tang,' marking the return of the iconic slogan 'You Know When You’ve Been Tango’d' after a 24-year hiatus. Developed by VCCP, the campaign aims to connect with a younger audience...
As the Summer of Soccer reaches a fever pitch (fever kick?), reaching out to share some clever new work from The post “Fans Have More Friends” first appeared on OOH TODAY.
Adtech’s agentic moment arrived at Cannes Lions 2026. Major players, including Nvidia, Yahoo, Palantir, Pinterest, and Fox, among others, unveiled foundational infrastructure that allows AI agents to connect with each other to perform marketing tasks previously done by humans.
He’s ditching businesses that make mud flaps and cheese samplers, outsourcing IT, and says the "wholesale slaughter of people" is over
