How Blueland Reinvented Its Packaging for the Retail Aisle
The sustainable brand revamped its logo and rolled out new colors to packaging.
Primark Takes Its Boldest Shot Yet at Winning Over American Shoppers
On the heels of a splashy Manhattan opening, Primark launches first global campaign with a focus on winning over U.S. consumers.
Etsy Bets Human Moments Still Matter More Than Algorithms
In the age of AI, Etsy wants to celebrate the moments that make us human.
Leith walks the line between hope and reality for Tennent’s World Cup bid
It’s all football from now on in, so we may as well go with the flow. But please, so-called England fans, stop banging on about “60 years of hurt.” Completely self-inflicted. Anyway the Scots are returning to the finals after 28 years so what do you do if you’re Tennents and Scotland’s finest, Leith? They’re [...]
MAA blast from the past: Gareth Southgate for Pizza Hut
Dear England from the BBC, by James Graham based on his play, is one of the better things on the box with Joseph Fiennes’ portrayal of idealistic England manager Gareth Southgate sure to pick a well deserved award or three. It begins with Gareth’s penalty nightmare at Euro 1996 when Terry Venables’ likely winners were [...]
D&AD Yellow Pencil winners with Cannes in their sights
In the first D&AD awards since David Patton took over as CEO, the UK took home 25 Yellow Pencils, only just behind the US’s tally of 27. This year’s president is Lisa Smith, global chief design officer at Uncommon Creative Studio and both she and Patton are using their stellar reputations to build D&AD’s status [...]
Creative Leaders Place Their Bets on 19 Campaigns to Win at Cannes Lions 2026
From a lo-fi video game to darkly funny musicals to meta movie marketing, here are ADWEEK's 2026 Cannes contenders.
Ben & Jerry’s Ben Cohen Says Selling Your Business Is ‘A Shitty Goal’
ADWEEK spoke to Ben & Jerry's co-founder Ben Cohen about his activism, sticking to his brand mission, and the case for preserving independence.
What Brands Are Actually Worried About Behind Closed Doors, According to Ad Leaders
From reach to ROI, ad leaders from Netflix, Disney, Fox, and more reveal the challenges marketers are facing during upfront season.
Winning the Travel Moment: YouTube Advertising Strategies for 2026
A traveler hasn’t searched for flights yet. They haven’t compared hotels. They haven’t even picked a destination. But they’ve already decided where they want to go. They decided it three weeks ago, watching a creator walk through the streets of Lisbon. Or scrolling a 30-second Short of a beach in Thailand. Or getting lost in [...]