I’ve spent most of my career in media and comms planning, but the work I’ve always been drawn to sits where brands contribute to culture and communities. The ads that stay with me are the ones that made me feel something, captured a moment in culture or made me dream about the creative companies that [...]

The advertising world is celebrating winners at Cannes Lions 2026 this week. My handpicked list of winners (among the many case study films showcased in ad portals) and few others I noticed over the last week or so form part of my weekly compilation. John Malkovich for Croatia: hear it’s beautiful Marketing a country as [...]

Proto Hologram technology makes it feel like I’m really there with travelers — and while I’d welcome every passenger in person if I could The post Hologram at SFO Brandi Chastain and SF Mayor first appeared on OOH TODAY.

Thinking Outside the Toy Box The post The Best Billboard I Saw Today first appeared on OOH TODAY.

promote a new digital campaign we just finished putting together celebrating America’s 250th The post Celebrating America’s 250th—New UNITY PSA first appeared on OOH TODAY.

As agentic advertising gains momentum, publishers now face a familiar quandary in a new form. The promise of agentic advertising is appealing. If software can automate planning, packaging, forecasting, proposal generation and campaign execution, publishers should be able to operate more efficiently while connecting buyers and sellers more directly.  The question is whether the market [...]

Apple abandoned its ad network; Did Cannes Lions abandon its creators?; and CMOs decide how much to abandon creative budgets. The post They Look Like Ants From Up Here; Watch Out For Confused Creators appeared first on AdExchanger.

Deal could be announced in July and vow will safeguard future of shows such as Coronation Street and Love Island Sky has committed to spending £2bn on ITV’s studios business over the next five years as it hammers out a takeover of its broadcasting arm, a move that will safeguard the future of popular programmes [...]

Signal loss used to be something the industry managed around. Now, with AI in the mix, it’s becoming something you can actually monetize. AdExchanger Editorial Director Sarah Sluis sits down with Fabrice Beer-Gabel, SVP of Strategy and Partnerships at Intent IQ, to unpack how publishers and advertisers are flipping the script on identity-less environments — [...]

Small service-based businesses across the United States often find themselves competing for attention in crowded digital spaces. Gaining trust from search engines and attracting ideal clients can feel like a... The post Link Building Best Practices That Boost ROI appeared first on PGN Agency.