For years, advertising has been all about reaching the right human at the right time. That premise, however, is shifting in an unexpected way. Agentic AI has created new complexity, with autonomous “agents” that can increasingly evaluate, compare and execute decisions, from product research to actual purchases. Human-to-agent isn’t an incremental change. It’s a structural [...]
Sports are where the money is; Reddit’s rethinking its AI licensing strategy; and data targeting has its darker sides. The post Sports Rule The TV Upfronts; Are Reddit And Google Breaking Up? appeared first on AdExchanger.
The second quarter was what you might call an interesting one for Alphabet – especially if you care about advertising. Google’s Network advertising business, which constitutes ad spend across the open web, was down year over year once again. Meanwhile, in early July, Google lost a years-long appeal against a record 4.1 billion euro antitrust [...]
Christmas in July: Why OOH Advertisers Who Book Now Win the Holiday Season By Jonathan “JG” Graviss, Graviss Marketing | OOH Today | July 17, 2026 Every year, the same thing happens. October arrives. Operators start calling advertisers about holiday campaigns. The advertisers who were ready to act bought media in August. The ones still available [...]
Out of Home industry evolving as OMA welcomes three new members The post OMA Expands with Three New Members first appeared on OOH TODAY.
National car-shopping resource Edmunds wants car shoppers to make the right call—literally—in “The Challenge,” an LA-first social ad campaign featuring Los Angeles Dodgers’ superutility player Tommy Edman. Directed and produced entirely in-house, the ad series targets a deliberately narrow audience and runs in Los Angeles and select markets nationwide across Meta platforms today through mid-September. The ad [...]
Channel 4 Sales has today launched the eleventh edition of its annual Diversity in Advertising Awards, offering £1 million worth of advertising airtime to support work that champions more authentic representation in advertising. This year’s iteration focuses on class, asking brands and agencies to challenge outdated stereotypes and better represent the lives, agency and influence [...]
E*TRADE from Morgan Stanley has unveiled its latest brand campaign, "What's Next," celebrating the launch of cryptocurrency trading on its award-winning platform. Created by 72andSunny New York and produced by Park Pictures, the campaign marks the newest chapter of the brand's "More to Love" platform. The new film places crypto within the broader history of [...]
The digital marketing landscape has undergone a profound transformation over the past two decades. What began as simple banner advertisements and basic email directories has evolved into a highly sophisticated, data-driven ecosystem powered by artificial intelligence, machine learning, and real-time analytics. For modern businesses, navigating this complex environment requires a continuous adaptation of strategies, tools, [...]
The global Type Directors Club announced its first-ever Type-High awards winners in its prestigious TDC72 competition, unveiled at a special awards ceremony and exhibition at The Lighthouse in Brooklyn. This marks the first time the global organization has awarded its newly created physical Type-High Gold, Silver, and Bronze awards, along with continuing to present its [...]
