The Omnicom-IPG fallout was bound to offer up some premium talent for hire. Alex Hesz, who was IPG’s global strategy officer, has now joined WPP as president, strategy and solutions. He’s leading a whole new Strategy Architects Group which is all about unifying WPP’s technology, media, data and marketing capabilities in the name of delivering [...]
If Q4 is the holiday shopping season, then Q1 might be the season of returns, or more specifically the season of return fraud. Retailers and ecommerce merchants are seeing a growing trend of returns and fulfillment scams that drain profit margins after big sales. This fraud was the impetus for Thursday’s launch of Pinch AI, [...]
Explore how brands win in AI-driven discovery with AEO vs. GEO strategies, key data pathways, and actions to boost visibility and consumer choice.
Holidaymakers love a premium experience for a non-premium price, which is exactly what Secret Escapes promises by filling empty rooms in fancy hotels. In this campaign there’s a friendly lobster thrown in to provide that “pinch me” feeling of arriving in a great holiday destination. Dog Cat & Mouse, the agency set up by industry [...]
The sportswear giant is sitting this one out following a buzzy 2025 comeback.
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The Federal Communications Commission (FCC) has further extended the effective date of the Revoke All consent rule from April 11, 2026 to January 31, 2027. That rule requires businesses to treat a consumer’s consent revocation request made in response to one type of text message or call as applicable to all future calls and texts...
Sign Source USA, Lamar, Las Vegas Billboards, Clear Channel, Greyline Outdoor Advertising, OUTFRONT, Blue Line Media, Daktronics, Sign Source USA, Circle Graphics, JCDecaux, Screenvision Media, Overall Murals, Reveal Mobile, PATTISON Outdoor, Ocean Outdoor--mark these milestone moments in OOH. The post ABCDEGR – 61 Anniversaries & 44 Birthdays This Week! first appeared on OOH TODAY.
Andrew Lustigman, Chair of Olshan's Advertising, Marketing & Promotions Group and Co-Chair of the firm’s Brand Management & Protection Group, will deliver a presentation for a myLawCLE webinar entitled “False Advertising Litigation: Affirmative Challenges, Defense Strategies, and Risk Mitigation” on January 14 from 1:00 P.M. - 3:10 P.M. EST.
Every week, I attempt to share clutter top creative ads including a two-part ‘Best Ads of 2025‘. This week: ads from Heineken, Lahori Zeera Snickers and more. Heineken: in real life A proactive idea pitched to The Heineken Company by Sohyeon Bang, Senior Art Director at Machine_ was implemented by the client. I loved the [...]
