A new WFA report says strategic thinking is advertising’s biggest talent gap. That’s always been true, but now AI is […] The post Omar Oakes: Strategy was never in short supply. Courage was appeared first on More About Advertising.
From newsroom automation to audience monetization, here's what's drawn companies to the intelligence firm.
California has joined New York in regulating the use of AI-generated human performers in advertising. Gov. Gavin Newsom signed Senate Bill 1050, which requires advertisers to clearly and conspicuously disclose when an advertisement prominently features a “synthetic performer.” The law applies broadly to audio, video, audiovisual, and digital advertisements disseminated through virtually any medium, including [...]
Most Q4 billboard briefs stop at "get noticed." Here's why that's the wrong brief for a customer who's already decided to buy and what to change in your message, urgency and CTA to actually convert them. The post What Makes a Q4 Billboard Campaign Actually Convert (Not Just Get Noticed) first appeared on Billboard Media.
Plus, more in-store ads are coming.
D&AD awarded four Black Pencils, its top prize reserved for groudbreaking work.
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