The sales of the two companies, just a week apart, mark the end of a digital media experiment.

Lamar Advertising, Harmelin Media, Leger, Green Pines Baptist Church, Walrus, PATTISON Outdoor, iHeartMedia, JCDecaux, Georgetown University, Now Art -mark these milestone moments in OOH. The post ABCD+ 1 Award, 6 Congratulations, 12 Anniversaries, 32 Birthdays This Week! first appeared on OOH TODAY.

Sir Funds-A-Lot On Wednesday, TV ad decisioning platform Olyzon announced a $10 million Series A investment led by S4S Ventures, the early stage investment group co-founded by Sir Martin Sorrell and Sanja Partalo. TV remains one of the most powerful media channels, but today’s infrastructure lacks a “coherent decisioning layer,” Sorrell tells AdExchanger. Olyzon’s goal [...]

Events and festivals create some of the most competitive advertising environments. Whether it’s a music festival, sporting event, trade show, cultural celebration, or city-wide entertainment gathering, these moments attract massive audiences into concentrated areas for long periods of time. According to research from Eventbrite, 78% of millennials would choose to spend money on a desirable [...]

Fazer Leipurit faces a challenge: while many supermarket bakery sections rely on parbaked frozen dough, Fazer operates a network of in-store artisanal bakeries where bread is genuinely baked from scratch on site. Yet consumers remain skeptical. Can “freshly baked” really mean freshly baked? To prove it, Fazer Leipurit launched an overnight livestream directly from one [...]

Maple Street Biscuit Company has introduced an unconventional approach to product sampling with its new 'Biscuit Blaster' campaign. Departing from traditional sampling methods, the company has created a custom air cannon designed to launch wrapped biscuits into the stands at sporting events. This ac...

Martens United Dutch Brewery has introduced its new brand, Martens BeLite, to the American market with a unique advertising campaign. The launch, spearheaded by creative agency Lewis–Rivals, aims to capture consumer attention in Birmingham, Alabama. This strategic decision marks the brewery's first...

Roku unveiled its new home screen, which includes a “Top Picks for You” section, an easier way to access subscriptions and a new search function. All of these features are meant to tailor the home screen experience to each viewer. The post Roku Revamps Its Home Screen To Appease Both Consumers And Advertisers appeared first [...]

Alfonsi and Weiss did not see eye to eye regarding a CECOT story, which was temporarily shelved back in December.

By treating Gen X and Baby Boomers as one audience of "older consumers," marketers are alienating a key group