ARM CEO breaks down the Miroma Group acquisition, audio's maturation as an ad channel, and why Miroma Group isn't building a generalist holding company
Any business handling millions, sometimes billions, of other people’s money on ultra-tight margins is open to fraud, indeed it may be tempted to try itself. The former boss of WPP’s media operation (GroupM) in China has been sentenced to life imprisonment, accused of masterminding a $176m scam. Two others have also received stiff sentences. The [...]
Cannes Lions ended on a high note, with the surprise appearance of President Macron addressing Cannes Lions via video to accept Cannes Lions Creative Country of the Year this year award on behalf of France. All I can say is thank Christ they didn’t give the award to America. Cannes week can be a challenge [...]
The acquisition of 281 Outdoor Advertising Displays in Louisiana. The assets are centered in Baton Rouge The post MediaChoice Divests Louisiana Assets to McWhorter Media Group first appeared on OOH TODAY.
Too often, we still treat outdoor as the big, handsome final frame where a brand arrives to explain itself in 12 words or fewer. The post Word on the Street: Kevin Durant’s Legs first appeared on OOH TODAY.
From Tall Girls to Supergirls--these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
new “Seller Agent” technology has successfully automated the creation of curated PMP deals in response to more than 100 premium deal package requests The post VIOOH Scales Agentic AI Automating Over 100 Premium DOOH Curated Campaign Briefs first appeared on OOH TODAY.
A Holographic Homecoming The post The Best Billboard I Saw Today first appeared on OOH TODAY.
I’ve been making the annual June pilgrimage to the Côte d’Azur long enough to recognize the difference between conversations that will still matter in September and those that evaporate faster than rosé in 95-degree heat. Threaded through every serious discussion at the Cannes Lions this year, I detected a growing consensus that humans in the [...]
No matter the season or what’s in the news, there are always people in need of medical resources. But nonprofits that provide those resources receive most of their donations during moments of increased public attention like natural disasters. Once the public attention wanes, said Tony Morain, VP of communications at humanitarian aid organization Direct Relief, [...]
