One of the biggest opportunities in marketing remains largely untapped.

ADWEEK introduces M&A vertical in partnership with Evros Group.

President Donald Trump will mark the milestone with a speech from the Lincoln Memorial on Saturday night.

The ad industry’s next battleground involves automated media buying tools that can make AI misinformation about a brand worse

In this week's Week in Charts, AI use grows in Cannes Lions entries, WPP Media comes out top in global billings, and US ad tolerance is on the rise. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of the Week [...]

Mathias Döpfner, CEO of Axel Springer SE, The Telegraph's new owner. Just over three years ago, Lloyds Banking Group seized control of the parent company which owned UK newspaper The Telegraph, as well as current affairs magazine The Spectator, to recover unpaid debts from the Barclay family which owned the media businesses. The Read More

Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and creative optimization, the industry’s first wave of AI investment has focused on helping campaigns perform better. However, as digital advertising becomes more fragmented, campaign performance is no longer the primary challenge agencies face. Modern campaigns [...]

For years, Reddit has been where people go to ask the internet for help. Now it’s also where AI goes to learn how humans talk, think and decide what to buy. Reddit has quickly become a key data source for AI search, with its billions of posts and comment threads feeding large language models with [...]

This post was created in partnership with Pendulum AI is already reshaping the way agencies do business, but the biggest changes are yet to come. During an ADWEEK House Cannes […]

RGIII spoke with 72andSunny global chief growth officer Damaune Journey, about overcoming adversity when few believe in you.