Creators That Convert: 4 Business Leaders on Driving Full-Funnel Marketing Results
Why creator content should be treated as a core paid media asset.
Move Over, Taylor Swift. The Brands Are About to Spice Up the VMAs
The 2026 VMAs will have Bacardi, Spotify, and Dunkin' creating moments you donut want to miss.
The comedians turning AI anxiety into punchlines: ‘It’s so good, it’ll completely alter our grasp on reality’
Across videos, standup and cartoons, humorists are skewering big tech’s attempt to make AI ubiquitous and inevitable “Best case scenario, we never have to do any admin again,” says an AI CEO. “Worst case, we all die.” A young man struggles to the top of a beautiful mountain, words echoing in his ears: “AI will [...]
David Beckham takes £39m dividend as World Cup deals drive record profits
Former footballer appeared in about 12 ad campaigns this summer, pushing holding company’s revenue to $110.5m Business live – latest updates David Beckham has taken a $51m (£39m) dividend from his business empire after a series of deals with brands for the Fifa World Cup. Beckham appeared in about a dozen ad campaigns across this [...]
Are AI Ads Ready for Prime Time?
This post was created in partnership with Higgsfield AI After years of debate over AI’s creative capabilities, Higgsfield, an AI-native creative suite, put them to the test. During a Brandweek […]
Global Citizen Taps Influential As Its Official Creator Partner
The pro bono partnership, which began around the World Cup, will bring about 20 creators to Saturday's Global Citizen Festival in Central Park.
Ashleigh Griffith – Director of Marketing, Quality Brand Group
Send us Fan Mail On this week’s episode of the Digital and Dirt podcast, Ian sits down with Ashleigh Griffith, Director of Marketing for Dunkin, to discuss building iconic brands, bringing Dunkin into emerging markets, and creating experiences that turn customers into loyal fans.
Week in Review: Netflix Ads Expands in Europe, Higgsfield On Track for $1 Billion Run Rate, and TVs Account for Half of UK YouTube Viewing
In this week's Week in Review: Netflix holds its first UK Upfront, Higgsfield approaches a $1 billion run rate, and YouTube releases fresh data on TV set viewership. Top Stories Netflix Announced Further European Expansion of Ads Tier This week Netflix held its first UK Upfront pitch, another sign of the streaming business's growing maturity [...]
Ads of the Week: 9 Campaigns That Caught Our Eye, From Beats to Peloton
Chase, Peloton, Target, Beats, and more are behind the week’s most notable ads.
Dave & Buster’s Hires New Agencies to Get More People Into Its Locations
The brand appointed Gut for creative and Mediaplus to handle media buying.