American Haiku's new short film, 'Awful Dreams,' brings an old script to life using modern technology. The film, which took over a decade to come to fruition, features a voice performance by the late Sir John Hurt, recorded in 2010 and only now used as the project's core. Originally intended as a pr...
Germany-based SEEBURGER has introduced its first U.S. brand-awareness campaign, focusing on the benefits of its integration platform through humor. The campaign, titled 'Love Your Integration,' highlights how a seamless and efficient integration platform can help customers save time and improve focu...
Old El Paso has launched a new advertising campaign titled 'The Crunch is Calling' designed by VCCP Blue, focusing on the theme of togetherness during mealtime. The campaign suggests that the sound of a crunchy taco can act as a call to gather around the dinner table, promoting moments of authentic...
For years, digital advertising has operated on an assumption: if marketers can collect enough signals, they can understand their audiences. More data meant more devices. More devices meant more behavioral signals. More signals, in theory, meant a clearer picture of the consumer. However, there is a problem with that logic. More signals do not necessarily [...]
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Just in time for new TV programming to hit the screens in September, Nielsen is rolling out a few upgrades to its video measurement currency that will go live by the end of August The post Nielsen’s Latest Updates Aim To Remove Bias From Its Measurement Strategy appeared first on AdExchanger.
