How Crocs Turned ‘Ugly’ Into Cultural Cool ft. Chief Brand Officer Terence Reilly
On treating mockery as a market opportunity rather than a threat.
Roku Revamps Home Screen as Non-M&E Brands Approach 30 Percent of Ad Revenues
Roku on Wednesday announced a revamp of its home screen for the first time in over a decade. The new user interface (UI) is designed to streamline discoverability and personalisation, according to the company, using AI to surface recommendations for individual users. Initially launched on Roku TVs and streaming devices in the US, the new [...]
Sorrell’s S4S Ventures Leads $10 Million Funding Round for Agentic CTV Business Olyzon
Olyzon, a French ad tech business which positions itself as an agentic decisioning layer for CTV advertising, has announced the closure of a $10 million Series A funding round led by S4S Ventures, the investment vehicle co-founded by Sir Martin Sorrell and Sanja Partalo. Existing investors from a prior $5 million funding round last year, [...]
Measured Has A New Tool That Lets Marketers Chat With Their Incrementality Data
“Where should I spend my next dollar?” is now a question that marketers can pop into an AI chat box instead of a media dashboard. On Thursday, media measurement provider Measured launched a Model Context Protocol (MCP) server that allows brands to ask ChatGPT, Claude, Gemini and other AI platforms how their media is performing. [...]
Pixels On Trial: Why The IAB Says A Recent Lawsuit Is A Threat To All Ad-Supported Media
State wiretapping laws written in the 1960s are now taking aim at targeting pixels used for standard ad measurement. In a recent lawsuit that’s currently being heard by the Washington Supreme Court, Baker v. Seattle Children’s Hospital, the plaintiffs argue that the hospital’s use of the Meta Pixel for marketing purposes turned patients’ clicks and [...]
Why Agentic Measurement Will Reprice The Ad Market
Every era of advertising is defined by what its reporting layer cannot see. In the 1960s, the industry was defined by the Nielsen diary. Households recorded their viewing on paper and mailed it back. Advertisers and broadcasters waited weeks for the data. Nielsen’s diary wasn’t replaced because it was wrong, but because it was slow. [...]
Griffing to Retire as CEO of Momentara; Albo Named President
following a decade of transformational leadership that established the company as the largest digital and place-based media inventory platform in the United States The post Griffing to Retire as CEO of Momentara; Albo Named President first appeared on OOH TODAY.
Measure It Wrong, Kill Your Best Channel
Every day, brands make the same expensive mistake. They measured it wrong. The post Measure It Wrong, Kill Your Best Channel first appeared on OOH TODAY.
Why the First Marketing Hire Is the Hardest Internal Sell in Independent OOH
Most independent OOH operators make their first marketing hire when they are already behind The post Why the First Marketing Hire Is the Hardest Internal Sell in Independent OOH first appeared on OOH TODAY.
Mark Read launches Prompt event for AI start-ups and business
Former WPP CEO Mark Read, who stepped down from WPP a year ago, is launching a conference that aims to bring AI start-ups together with leaders in business and marketing, as well as potential investors. Prompt is an invitation-only event and one that sees Read, who had a difficult time in charge (although his drive [...]