MilkUP, in collaboration with Academy, is launching Cafe Milk O’Clock, a pop-up event in Toronto that spans two weekends in September 2026. This event is designed around Gen Z's affinity for dairy, providing a round-the-clock experience that includes dairy-centric meals and activities. Guests can en...
Ahead of Advertising Week New York 2026, a novel campaign titled 'Give AI a Break' has been launched by Advertising Week New York in collaboration with Mekanism. The campaign presents a unique perspective on the current AI discourse within the advertising industry, emphasizing a pause in the relianc...
BigMen.co.uk used RenderTiger to create and test new AI-generated video ads alongside its existing Meta creatives. During the test period, ads incorporating RenderTiger creative generated a 5.51x ROAS, compared with 3.47x from the existing ads. The Challenge BigMen.co.uk wanted to introduce more creative variety into its Meta campaigns without relying on a traditional production process [...]
BigMen.co.uk used RenderTiger to create and test new AI-generated video ads alongside its existing Meta creatives. During the test period, ads incorporating RenderTiger creative generated a 5.51x ROAS, compared with 3.47x from the existing ads. The Challenge BigMen.co.uk wanted to introduce more creative variety into its Meta campaigns without relying on a traditional production process [...]
Dateline celebrates the premiere of its 35th season by lighting up the Empire State Building.
Dateline celebrates the premiere of its 35th season by lighting up the Empire State Building.
Marketing measurement is really about answering two questions: What happened? And what should I do about it? Most marketing mix models are built to answer the first one, but the second is where things get harder and also more interesting. On Friday, Lifesight – a marketing measurement platform that combines MMM, incrementality testing and attribution [...]
Marketing measurement is really about answering two questions: What happened? And what should I do about it? Most marketing mix models are built to answer the first one, but the second is where things get harder and also more interesting. On Friday, Lifesight – a marketing measurement platform that combines MMM, incrementality testing and attribution [...]
Let's talk acquisitions! The WarnerMount merger is close to being in the clear, after California and 11 other states settled their antitrust lawsuit against the merger. Plus: Taboola bought Dianomi. Infillion bought Foursquare. We get into what all three of these companies will look like post-acquisition. The post Buying CTV In The WarnerMount World appeared [...]
Let's talk acquisitions! The WarnerMount merger is close to being in the clear, after California and 11 other states settled their antitrust lawsuit against the merger. Plus: Taboola bought Dianomi. Infillion bought Foursquare. We get into what all three of these companies will look like post-acquisition. The post Buying CTV In The WarnerMount World appeared [...]
