This Is the Pitch Deck Kontext Used to Raise $10M to Power Real-Time Ads in AI Chatbots
The startup claims its ad format boosts revenue for gen AI apps by 66%—and outperforms Meta.
More Like No Yield: A New Book Explores How Google Soaked Up The Web’s Ad Profits
The English word “yield,” derived from old English, is a relic of a time when a ruling class might demand anything cultivated by those beneath them. So the word encapsulates two seemingly opposing definitions: there is “yield,” as in crops, and “yield,” to surrender or hand over. Which makes it an apt headline for Ari [...]
American Eagle Stock Hits 25-Year High After Trump Endorses Sydney Sweeney Ad
The president's support resulted in the brand's biggest daily gain since 2000.
Building AI-ready creative: How modular content drives search advertising results
Boost ad performance with modular content. Learn how AI-ready creative enhances personalisation, agility, and results across Microsoft search tools.
StreetMetrics Launches Intelligence: The Command Center for Smarter OOH Decisions
It’s built on real exposure data and gives teams a sharper view of what’s working and where to go next The post StreetMetrics Launches Intelligence: The Command Center for Smarter OOH Decisions first appeared on OOH TODAY.
OpenX Sues Google; Cloudflare Says Blocking Bots Isn’t So Easy
Google’s former SSP practices are the legal gift that keeps giving; Perplexity has been disregarding robots.txt files; and ads prop up a large chunk of the US economy. The post OpenX Sues Google; Cloudflare Says Blocking Bots Isn’t So Easy appeared first on AdExchanger.
Fake savings ads: ‘One of the most sophisticated scams we have seen’
People tricked into depositing cash which is then siphoned off by fraudsters impersonating financial firm Wise and others With interest rates falling, you are hunting for the best home for your cash, so when an advert for a generous fixed-rate savings account offered by a leading financial brand pops up, you sit up and take [...]
The Silent Killer of Good Marketing: Being Boring
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CleanTap Filters Out ‘Sorta CTV’ Placements Before Buyers Can Bid On Them
Many CTV advertisers are buying a lot of inventory that might not fit their personal definitions of CTV. Streaming ads that play on smart TV sets in living rooms are just part of the overall CTV media mix. These placements are sold alongside “sorta CTV” inventory, like streaming apps on phones and tablets, digital out-of-home [...]
Holding Your Marketing Vendors Accountable for Success
When working with multiple vendors for various marketing services, whether it’s SEO, PPC, social media, or content marketing, holding each vendor accountable is crucial for the overall success of your marketing efforts. Without clear expectations, consistent communication, and measurable results, it’s easy to lose track of whether your marketing investments are paying off. The post [...]