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Barbarian names chief creative officer
Adam Gloo joins the Cheil Worldwide agency after a seven-year run at Spcshp.
From Burger King to Bumble, These Brands are Currently Without a CMO
There is always activity in the chief marketing executive (CMO) role, and some big moves have been made over the last 12 months. Where OpenAI hired its first marketing chief, other brands such as Starbucks, Adobe, and McDonald's said goodbye to execs and either promoted or welcomed new ones in their place. There have also...
Gen Z Is More Worried About AI Taking Their Jobs Than You Might Think, According to New Study
It turns out that Gen Z is often just as anxious about artificial intelligence booting them from a job as many other people. One of the most common assumptions made in corporate America over the last quarter century is that "digital natives"--a term coined by educator Marc Prensky in 2001--are inherently comfortable with digital technology....
Find out which brands resonate with Gen Z
Learn about Ad Age’s latest All Access report, which breaks down which brands Gen Z says are on the way up.
Gen Z marketing glossary—key words and terms brands need to know in 2025
Struggling to keep up with the latest Gen Z terminology? Ad Age’s Gen Z Marketing Glossary decodes the key phrases, digital trends and cultural insights shaping how this generation engages with brands and media.
25 brands that Gen Z says are on the way up
Harris Poll’s QuestBrand ranked 25 brands with the highest brand momentum among Gen Z consumers along with breakouts in five key categories from retail to personal care.
Reaching Gen Z in unexpected places—how brands can win their attention
Marketers are hunting for less saturated Gen Z gathering places.