CS Digital Media belde deze week - vanuit de CSDM-podcaststudio in Amsterdam – met Robert van der Starre, co-CEO Kinetic Benelux. Gesprek over o.a. hoe je als DOOH-specialist toegevoegde waarde levert, het gebrek aan samenwerking en standaardisering in de branche en de eerste signalen dat adverteerders naar ‘buiten’ willen omdat de mobiliteit weer snel toeneemt. [...]
Experienced tech-industry veteran Karen Bach has joined Leeds-based outdoor advertising specialist 75Media as Chair. The appointment follows a seven figure investment in 75Media last month from NPIF II – Mercia Equity Finance, managed by Mercia Ventures as part of the Northern Powerhouse Investment Fund II (NPIF II). Karen will bring three decades of leadership [...]
Both the president and a guest comedian were absent from this year's ceremony.
There is a huge gap in U.S. law—there are virtually no rules for how companies should behave in the digital advertising marketplace.
The espnW Summit NYC lets Eli Lilly and Rhone join the game as the women's sports event attracts more brands.
Slaughter admitted that his attitude may have played a part in the firing.
Sollecito most recently served as svp of Ad Sales at Marquee Sports Network
Other potential remedies include a sell-off of its Chrome browser, and banning default placements on phones.
Goldfish, part of the Campbell Soup empire, drops a cheeky campaign from Mischief @ No Fixed Address as consumers cut back on snack spending.
The push targets Fortune 500 advertisers, and current customers include Kroger, Arby’s owner Inspire Brands, and Planet Fitness.
