How MCP and A2A Are Poised to Disrupt Media Buying
If you thought programmatic advertising was the final frontier of media buying innovation, think again. The next big shake-up is coming at you with “agentic AI”
It’s the Content! Combined with Ads
Sixty-four percent (64%) of viewers are more likely to watch ads in OOH environments if they’re mixed with entertainment content ...content captures attention and cuts through ad fatigue The post It’s the Content! Combined with Ads first appeared on OOH TODAY.
OOH News You Oughta Know Today
Billboard Owner Fined, Pot Ads in Indiana, Scratch 'n Sniff OOH, —read the latest headlines that should be on your radar The post OOH News You Oughta Know Today first appeared on OOH TODAY.
Global unveils ‘The Greatest Show Under Earth’
will install more than 1,000 new digital screens, roll out world-first immersive formats, and launch Access All Audiences, ...shifts outdoor advertising from panel-based to audience-based planning The post Global unveils ‘The Greatest Show Under Earth’ first appeared on OOH TODAY.
Introducing AdQuick Go: the future of self-serve OOH
Out-of-home (OOH) advertising has long been a powerful tool for brands looking to make an impact in the physical world. But for enterprises and distributed teams like franchises, insurance agents, and multi-location businesses, navigating the traditional OOH buying process has been complicated, slow, and dependent on third-party agencies. That changes
A game changer for activewear marketing – REFLECT wins Campaign of the Month
This April, REFLECT bags the Campaign of the Month title. Find out why their billboard design stood out from the rest. The post A game changer for activewear marketing – REFLECT wins Campaign of the Month first appeared on Billboard Media.
Madwell Is Shutting Down. Read the Email CEO Chris Sojka Sent to Staff.
The embattled agency will cease operations tonight, its CEO told employees in an email.
WESH Reporter Talks About August’s Near-Fatal Car Crash
Nearly nine months after the crash, Tristan Arruda talked about the crash and had a message for drivers.
Meta Tops Q1 Expectations With $42B in Revenue, Zuckerberg Talks Up Meta AI App
Meta reported $41.4 billion in ad revenue for Q1 2025.
Markt Update (part eighteen) verschuivingen en nieuwe opportunities tijdens COVID-19
Een jaar coronacrisis met een bijna continue intelligente lockdown. Dat heeft ‘kleerscheuren’, en soms meer dan dat, veroorzaakt in de mediawereld. Wie waren de winnaars? Wie de verliezers? En hoe verging en vergaat het CS Digital Media (CSDM)? ‘We hebben nog steeds een bereik van 3 miljoen, dat is veel. Daarnaast zien we dat er [...]