OOH News You Oughta Know Today
Dirt Is Good, FOOH Needs a Reality Check, OAAA + Big Brothers Big Sisters, Heinz Teasers —read the latest headlines that should be on your radar The post OOH News You Oughta Know Today first appeared on OOH TODAY.
TRG names new CEO as Glenn Dady announces retirement
TRG has named longtime principal Pete Lempert as its new CEO, effective March 31, as Glenn Dady announces his retirement.
Unlocking transparency and control: AdQuick DSP’s auction loss insights
In the fast-paced world of Digital Out-of-Home (DOOH) advertising, staying ahead means knowing exactly where and why your bids succeed or fall short. That’s why AdQuick DSP is introducing enhanced tracking and insights into auction loss reasons, aggregated over the past 7 days. This innovation empowers advertisers with
Advertising. Sorted. Just make it really annoying
Who hasn’t moaned about the ubiquitous “See it. Say it. Sorted.” line that blares out on repeat every time you take a train or tube? Even AML, the agency responsible for the phrase, leans into it as “the most annoying five words in Britain.” But it’s done what all advertising strives for: it’s hugely effective [...]
Acxiom lays off 3.5% of staff
IPG’s Acxiom is laying off more than 130 of its 3,800 employees.
How Alexis Bittar’s Bittarverse took over TikTok—and drove real sales
Mason Interactive’s Brook Shepard and Alexis Bittar’s Jessica Steele spoke at the NextGen Summit about how the Bittarverse has become a revenue-generator.
Watch the newest commercials from Native, Finish, ZipRecruiter and more
Native says its moisturizing body wash “locks in four times the moisturizers of your old body wash.”
Persona Branding vs. Corporate Branding: Know the Difference!
Whenever we apply for a new job or reach out to a potential client, we unknowingly market ourselves. In this article, we will explore what a personal brand is and... The post Persona Branding vs. Corporate Branding: Know the Difference! appeared first on PGN Agency.
Tubi’s Super Bowl Simulcast Takes US Streaming into Overtime
Streaming's share of TV viewing reached a new high in the US last month, making up 43.5 percent of total TV viewing, according to Nielsen's latest The Gauge report. In conjunction, linear TV viewing (broadcast and cable combined) fell to a low of 44.4 percent, suggesting it is only a matter of time before streaming [...]
14 creative campaigns to know about today
Among the notable campaigns for March 19: a fashion retailer’s live banner ads, Under Armour’s March Madness campaign and Whiskas’ embrace of cat haters.