Reaching Gen Z in unexpected places—how brands can win their attention
Marketers are hunting for less saturated Gen Z gathering places.
24 Gen Zers to watch in marketing and advertising
These Gen Z art directors, account managers and social media leaders are ones to keep an eye on.
Adobe Launches Free Photoshop Application for iPhone
Forget watered-down mobile apps. Photoshop on iPhone delivers a robust editing experience with tools like the Magic Wand, Remove Tool, and Firefly's AI. The article Adobe Launches Free Photoshop Application for iPhone appeared first on World Branding Forum.
OOH Best Creative Last Week Today
Corona, Kicks, and clever creative —here are the top 10 OOH creative executions that came to our attention last week The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
“Don’t Work” Campaign —American Defense Tech Company Leans into OOH
These words create a bit of intrigue, right? They certainly are unexpected, especially for a campaign looking to attract new The post “Don’t Work” Campaign —American Defense Tech Company Leans into OOH first appeared on OOH TODAY.
Advertising Trends, Retail Media, and DOOH Focus for DPAA March 12
“Many members of the community come in from out of town and members take the opportunity to host company dinners and team meetings.” The post Advertising Trends, Retail Media, and DOOH Focus for DPAA March 12 first appeared on OOH TODAY.
Visual advertising techniques (and how to use them on billboards)
Learn effective billboard advertising techniques that capture attention and drive action with bold designs, clear messaging, and strategic visuals. The post Visual advertising techniques (and how to use them on billboards) appeared first on Blip Billboards.
2025 Oscar Ratings Dip to 18.1 Million Viewers
Oscar voters may have loved Anora, but viewers at home still need to get to know her. Preliminary ratings for the 97th Oscars are in, and this year's independent film-dominated show saw a 7% dip from 2024's Barbenheimer barnburner. Per early Nielsen fast national ratings, the telecast brought in an average of 18.1 million total...
Veteran Anchor Darla Montgomery to Retire from KLFY
Longtime KLFY anchor and reporter Darla Montgomery is retiring after more than 33 years. The Opelousas native joined the Lafayette, Louisiana CBS station in 1992. The station said her career has "taken her across the world, from covering local and state elections to traveling with Louisiana Governor Kathleen Blanco to Canada in an effort to...
Some Hints About and Clues to the FTC’s Consumer Protection Priorities
We’ve written previously about the Trump administration’s effort to increase his influence over independent agencies such as the FTC and to review regulations promulgated by these agencies. The White House is also reportedly directing agencies, including the FTC, to prepare for reductions in force. But, given these developments, what will the FTC under Chairman Ferguson...