Michael Kassan Joins AI Adtech Firm Cognitiv’s Board of Directors
Kassan is widely known as one of the ad industry’s key connectors, responsible for originating countless successful partnerships over the decades.
AKQA Founder Ajaz Ahmed Launches Agency Studio.One After WPP Exit
Private equity firm Atrum Capital is backing Ahmed's new venture.
Toyota Makes A Grand Entrance With The Grand Highlander
Toyota gives its drivers the stylish slo-mo tunnel fit treatment with its latest film, “Grand Walk Up.” Created by agency Saatchi & Saatchi and directed by Gravy Film’s Tomas Jonsgården, “Grand Walk Up” and “Grand Luggage” harness a great vehicle’s almost magical ability to shift how its drivers (and passengers) feel, even if they’re just rolling [...]
Pentagram New York Tops Winners in Prestigious TDC71 Competition
Creative innovation and extraordinary craft were on full display in the global winners in the prestigious TDC71 Competition, announced today by the Type Directors Club, the world’s leading typography organization. This year’s esteemed global jury awarded a total of 170 TDC71 Certificates of Typographic Excellence – 104 in Communication Design, 37 in Type Design, and 29 in Lettering – to entrants from 26 countries. [...]
‘The ESPN Chirpline’ Opens for the Stanley Cup Playoffs
Introducing: “The ESPN Chirpline”, the official hotline where fans can chirp about recent NHL trades, playoff matchups and storylines, or whatever. Just dial the free hotline: 1-844-4CHIRPIN (1-844-424-4774) and follow the prompts. The line is open! The Chirpline highlights an 800 number in a hero video. This spot is inspired by classic hotline commercials of years past. All [...]
Newport Mansions and Nail Communications Invite Visitors to “Live the Drama” at The Elms
To draw more visitors, the Newport Mansions turned to Nail Communications to build on its successful “Live the drama” campaign. “Our first foray into this kind of storytelling focused on their most famous property, The Breakers, and the Vanderbilt family that built it,” explained Nail Creative Partner, Alec Beckett. “But The Breakers is just [...]
Royal Kingdom Keeps Lebron James and Kevin Hart at the Top of Their Game
In a star-powered new campaign from Dream Games, the NBA’s all-time leading scorer and four-time champion LeBron James and award-winning actor and comedian Kevin Hart conceal their unyielding devotion to Royal Kingdom, the mobile puzzle game that is completely ad and WiFi-free. The hilarious new campaign, created and developed by Manhattan-based brand consultancy, The Robot Co., a division [...]
IKEA Celebrates the Role of Its Furniture in Toddlers’ First Steps in Its Latest Campaign
Staying true to its mission of “Creating a Better Everyday Life for the Many People,” Al-Futtaim IKEA is shining a light on the importance of early childhood development—and the role that the home plays in nurturing it. Following the success of its previous campaigns Proudly Second Best and Guilty Pets, Al-Futtaim IKEA now unveils Supporting First Steps—a heartfelt tribute [...]
7 Things NOT To Do At This Year’s Conference
Business Cards, 12:30 AM, Obies, Anna and Geopath, Beacon Hill, Attire and Hydrate ...it's a full contact sport The post 7 Things NOT To Do At This Year’s Conference first appeared on OOH TODAY.
YESCO Outdoor Acquires 250 Billboard Faces
Following the March 31 acquisition, YESCO now operates 1,392 billboard structures, 2,507 permanent faces with an additional 93 digital faces across eight states The post YESCO Outdoor Acquires 250 Billboard Faces first appeared on OOH TODAY.