Chronic Obstructive Pulmonary Disease (COPD) affects approximately 100 million individuals in China, yet less than 7% are properly diagnosed. To address this, GSK collaborated with McCann Health Shanghai to develop the "Breath of Life" campaign, integrating a self-screening tool within WeChat, China's leading social platform. Users exhale into their smartphone's microphone, and the app visualizes [...]
Apple's latest campaign, "SLO-MO," highlights the iPhone's advanced slow-motion video features. Directed by Aoife McArdle, the ad playfully references classic film tropes, demonstrating how users can capture cinematic moments effortlessly. The spot emphasizes the device's ability to adjust timing, speed ramping, and stabilization, empowering users to create professional-quality videos with ease.
The GWM Ora proves that true power doesn’t have to be loud or polluting—100 of these electric vehicles combined make less noise than a single traditional car while producing zero CO₂ emissions. No better way to visualize this than with this simple print ad.
In Seiska's "On the Seventh Day" print ad, the magazine is portrayed as God's choice for relaxation after six days of creation. As one of Finland’s most famous magazines, Seiska cleverly positions itself as the ultimate source of entertainment, suggesting that even the divine would choose it for leisure reading. This witty campaign highlights the [...]
Launched in 2018, The Lion's Share Fund is an initiative led by the United Nations Development Programme (UNDP), FINCH, Mars, and Clemenger BBDO. It addresses the disparity where animals frequently appear in advertising but receive little support in return. The fund asks advertisers to contribute 0.5% of their media spend every time an animal is [...]
In Germany, tampons were taxed as luxury goods at 19%, while items like books enjoyed a reduced tax rate of 7%. To protest this disparity, The Female Company collaborated with Scholz & Friends to create "The Tampon Book," a 46-page publication containing 15 organic tampons. This clever packaging circumvented the higher tax and included stories [...]
To deepen fan engagement following Season 2 of "Westworld," HBO partnered with 360i to create "Westworld: The Maze," an interactive voice game for Amazon Alexa. Players embark on a quest for consciousness, navigating the show's universe through over 11,000 scripted lines and interacting with 36 voice actors, including cast members Jeffrey Wright and Angela Sarafyan. [...]
In November 2018, Wendy's and VMLY&R capitalized on Fortnite's new Food Fight mode, which pitted Team Burger against Team Pizza. Noticing that Team Burger stored beef in freezers—a practice Wendy's opposes—the brand created a custom character resembling Wendy. Instead of engaging in traditional gameplay, they focused on destroying in-game freezers, broadcasting the mission live on [...]
This is TVNewser's basic cable network ranker and cable news report for the week of March 10, 2025. Fox News was watched by 63% of the cable news audience across total day and primetime, continuing its ratings dominance. FNC was the No. 2 network in all of television, averaging 3 million primetime total viewers and...
Learn how to effectively choose billboard locations to maximize visibility and connect with your target audience for successful advertising. The post How to Choose Billboard Locations for Local Ads appeared first on Blip Billboards.
