If you’re an online seller, you already know how important visual content is in capturing attention and driving clicks. Whether you’re promoting a new collection, a limited-time offer, or just want to refresh your homepage, eye-catching banners can make a huge impact. But what if you’re not a designer? That’s where ChatGPT comes in. Thanks [...]
VML is leading brand creation and design for Ionna, an EV charging network founded by eight automakers.
Ugly Estates, a collab between Gallo and Maximum Effort, drops a new modestly-priced boxed wine brand into a growing category.
Beginning around five years ago, a brigade of hopefuls marched into the category.
Laura Segui, VP of National Sales at Vector Media, is shaping the future of OOH advertising. From boutique media planning to leading a top OOH provider, her journey reflects resilience, innovation, and leadership. Read more about her impact on the industry in OOH Today. The post Laura Segui —Top Women in OOH Spotlight 2025 first [...]
RapportWW, Clear Channel, OUTFRONT, Talon, Overall Murals, Wilkins, dentsu, Broadsign and more - be the first to congratulate these OOH movers! The post OOH Moves Today – 68 Moves This Week! first appeared on OOH TODAY.
It’s an ill wind…someone will benefit from Trump’s tariffs, although, not maybe, the President as US prices rise in a global economy. US car manufacturers should if they source enough domestically and Ford has been quick out of the blocks to remind people that it makes more of its cars in the US than rivals [...]
No idea if Poretti beer from (near) the Italian lakes will be a success (does it sound too much like all-conquering Moretti?) but the launch ad from Pablo and ace director Jeff Low is a winner. Are those foxes CGI or AI or just remarkably well-behaved cast members? Anyway, makes you want to call in [...]
WPP has bought data platform InfoSum for an undisclosed sum, reuniting the claimed privacy-compliant platform with Brian Lesser who returned to WPP’s GroupM from InfoSum late last year. InfoSum was valued at $300m in a fundraising round a couple of years ago so this may be the WPP’s biggest acquisition to date in the data [...]
MAA has more than 40,000 visits a month – from the obvious centres London, NYC and the West Coast to everywhere in Europe; India , China, Australia and as far as the Sudan and Iran. It’s reasonable to suppose that we provide something useful. Even diverting. One of our key sources of revenue, along with [...]
