Texas Station Launches New Streaming Show Called Inside East Texas
One segment will be a weekly news feed with a fast-paced, bite-sized recap of the week's top stories delivered in the same rapid-fire style you’re used to on your phone.
Streaming Ratings, Week of March 3: Reacher Makes it Two Weeks at No. 1
Four titles had over a billion viewing minutes with two of those belonging to Netflix.
Marissa Armas Joins CBS Dallas as Reporter
Armas was a reporter and anchor at CBS owned Denver station KCNC until July 2023.
Mark Kriski Returns to KTLA Morning Show After Medical Absence
Kriski said it took him longer than expected to recover from a procedure done to his right vocal cord.
The WIR: AppLovin Confirms TikTok Bid, BBC Plans AI Negotiations and Short-Form Growth, and Linear TV Remains First Port of Call in Europe
In this week's Week in Review: the BBC publishes its annual report, AppLovin confirms its TikTok bid, and RTL data sheds light on European TV habits. Top Stories AppLovin Confirms TikTok Bid Mobile ad tech business AppLovin confirmed on Thursday that it has submitted a bid for all of TikTok's operations outside of China, ahead [...]
Mastering Brand Storytelling: Key Strategies and Inspiring Examples
There are many marketing strategies used to improve customer loyalty, garner engagement, and achieve other performance objectives. Typically, these approaches will try to motivate an action by evoking some form... The post Mastering Brand Storytelling: Key Strategies and Inspiring Examples appeared first on PGN Agency.
Prime Video’s Low Engagement Is Amazon’s Big Opportunity
Viewer engagement with Prime Video is comparatively low but rising, providing the company with an opportunity to monetize its massive subscriber base with advertising.
Traditional vs. Digital Billboards | Key Differences to Consider
Billboards vs. Digital Screens: Is Traditional Outdoor Advertising Still Effective? With the rise of digital screens, many businesses wonder if traditional billboards still hold their value in outdoor advertising. While digital billboards offer dynamic messaging and real-time updates, traditional static billboards remain a cost-effective and powerful tool for long-term brand awareness. So, which format is [...]
The Role of Motion Graphics in Digital Mobile Billboards: Are Animated Ads More Effective?
In the rapidly evolving world of advertising, staying ahead of the curve is crucial. Traditional billboards have long been a staple of outdoor advertising, but the advent of Digital Mobile Billboards has revolutionized the industry. These mobile billboards, mounted on vehicles, can traverse different locations, offering brands the ability to reach a wider and more [...]
Discover new locations available for billboard advertising!
If you're looking for an advertising opportunity, now is your chance! The post Discover new locations available for billboard advertising! first appeared on Billboard Media.