Nielsen’s The Gauge Streaming Ratings for April 2025
Broadcast and linear TV viewing segments grew for the month largely thanks to sports content.
Culture: The Engine That Powers Challenger Brands
At LOOMIS, we know that if you want to build a powerful brand, don’t start with marketing. Start with culture. The post Culture: The Engine That Powers Challenger Brands appeared first on The Loomis Agency.
Sergey Brin Makes Surprise Appearance At Google’s Developer Conference
Brin joined DeepMind Founder Demis Hassabis to hash out the future of AI onstage at Google I/O this week.
Publicis Buys Captiv8 to Bolster Its Influencer Capabilities
Publicis is expected to begin integrating Captiv8 into its Connected Media offering immediately, building on its influencer strategy following last year’s $500 million acquisition of Influential.
TechMagic Greatest Hits: Meta, Apple, XR Trends, Spatial Computing, Creator Evolution
Cathy Hackl and Lee Kebler look back on the biggest recent moments in the tech world.
WRGB Anchor Goes into ‘Early Labor’ During Newscast
"She's now, you know, timing her contractions," said her co-anchor
Amazon Pitch Deck Shows Prime Video Expanding Contextual Ad-Targeting Capabilities
Amazon's AI-driven system will allow marketers to create more granular categories, rendering its vast library more valuable.
How Luna Luna CCO Michael Goldberg Used Art and Commerce to Market a Forgotten Fantasy
At C2 Montréal, Goldberg detailed his role in bringing Luna Luna back to life as well as the market strategy behind building its brand. ADWEEK was on the ground at the experiential marketing conference. Here’s what we learned.
Rayvin Bleu Joins WTIC in Hartford as MMJ
Bleu came from WNEM in Saginaw, Michigan where she was the weekend evening anchor.
Carolyn Long to Leave KCTV After Nearly 30 years
Her last day at KCTV will be Friday, May 30.