New Commercial Arts names post-Ogilvy top line-up
New Commercial Arts, now owned by WPP’s Ogilvy but still operating independently, has announced a new management line-up. MD Hannah White has been promoted to CEO, strategy partner Matt Walters becomes CSO and creative team Steve Hall and Dan Seager are the new ECDs. All four joined the agency in 2021 and have been central [...]
Kelly Metz heads to Publicis’ Spark Foundry from Omnicom’s OMD
Spark adds Omnicom’s Kelly Metz and Anthony Dario and Accenture’s Kendra Hatcher King.
13 creative campaigns to know about today
Among the notable campaigns for March 13: a new Adidas Originals campaign, Pepsi’s tribute to beach sunsets and WhatsApp’s clever OOH privacy ads.
Omnicom’s Kelly Metz to Lead Investment at Spark Foundry
Publicis Media-owned agency Spark Foundry has nabbed two Omnicom Media Group (OMG) executives to join its investment practice. Kelly Metz, who left her role as chief investment officer at OMD last week, joins Spark Foundry as chief investment officer (CIO), tasked with defining and driving investment strategy across platforms and audiences. She joined Omnicom Media...
Scope3 Takes on IAS, DoubleVerify With Custom AI Agents for Brand Safety
Scope3 has launched an AI-powered brand safety and suitability product, taking on incumbents DoubleVerify and Integral Ad Science. Scope3's Brand Standards lets advertisers build their own AI agents--programs that can take autonomous action on behalf of users--for brand safety. The agents can use criteria like a brand's specific values, business goals, and target audience demographics,...
Sinclair Teams with The Salvation Army to Raise Awareness About Homelessness
Sinclair is teaming up with The Salvation Army to launch Sinclair Cares: From Homeless to Hope, a nationwide initiative dedicated to raising awareness about homelessness. Sinclair Cares: From Homeless to Hope looks to shed light on the many faces of homelessness and highlight solutions that offer hope and stability. The station group will produce content...
Doug Long Returns to KIFI in Idaho Falls, Idaho
Former KIFI anchor Doug Long is now the current Idaho Falls, Idaho ABC and Fox affiliate's current evening co-anchor. Long will join Linda Larsen and meteorologist Michael Coats during the weeknight newscasts. Doug replaces Todd Kunz, who left the station in February. The station said longtime viewers of Local News 8 will recognize Doug as...
Monarch Collective Women’s Sports Fund Pays the Dream Forward
Kara Nortman predicted at the end of 2024 that women's sports would see a continued influx of investment after a year of growth, with spikes from things like the Caitlin Clark effect bleeding "into more consistency." Today, her pioneering women's sports investment firm, Monarch Collective, backed that claim with capital. The fund behind National Women's...
Men’s Grooming Brand Duke Cannon Makes First ‘UN-NIL’ Deal with Iowa State Mascot
On the eve of March Madness, the biggest annual event in college hoops, men's grooming brand Duke Cannon has made its first name, image, and likeness deal. But there's a catch: The company can't use the name, image, or likeness of its new partner, the anonymous person underneath the Cy the Cardinal suit, also known...