Tuesday, April 1 Evening Cable News Ratings: Special Elections Boost CNN’s Primetime Numbers

CNN finished third overall, while Fox News took the top spot and MSNBC finished in second in primetime.

By |2025-04-03T18:08:20-07:00April 3rd, 2025|News|Comments Off on Tuesday, April 1 Evening Cable News Ratings: Special Elections Boost CNN’s Primetime Numbers

Pete Davidson is Spoken For Again—But This Time, By Verizon

Move over Reformation—Verizon and Pete Davidson have gotten serious. The telco brand enlisted the actor and comedian for two spots announcing its new three-year price lock guarantee program. The program […]

By |2025-04-03T13:06:17-07:00April 3rd, 2025|News|Comments Off on Pete Davidson is Spoken For Again—But This Time, By Verizon

Too Much Milk, Not Enough Seats: EssenceMediacom’s Messy First Day of RTO at WTC 

Reports of overcrowding, employees working from waiting room chairs, and a fridge full of milk marked WPP's first day back to the office.

By |2025-04-03T13:06:16-07:00April 3rd, 2025|News|Comments Off on Too Much Milk, Not Enough Seats: EssenceMediacom’s Messy First Day of RTO at WTC 

WPP Acquires InfoSum to Power its AI-Based Data Strategy

UK-based agency holding group WPP today announced it has acquired data clean room provider InfoSum for an undisclosed fee. InfoSum will become part of WPP's media arm GroupM, which is headed up by former InfoSum CEO Brian Lesser. As part of GroupM, WPP says InfoSum will "power the creation of a new generation of AI-enhanced [...]

By |2025-04-03T13:06:15-07:00April 3rd, 2025|News|Comments Off on WPP Acquires InfoSum to Power its AI-Based Data Strategy

Advertisers Face Fresh Choices as Late TikTok Bidders Emerge

Amazon and AppLovin have submitted late bids to buy TikTok, according to reports this morning, days before Saturday's deadline that would enforce a ban on the video-sharing app in the US. Tim Stokely, Founder of OnlyFans, has also mounted a bid backed by a cryptocurrency foundation, Reuters reported on Wednesday. The deadline was extended back [...]

By |2025-04-03T13:06:14-07:00April 3rd, 2025|News|Comments Off on Advertisers Face Fresh Choices as Late TikTok Bidders Emerge
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