Too Much Milk, Not Enough Seats: EssenceMediacom’s Messy First Day of RTO at WTC
Reports of overcrowding, employees working from waiting room chairs, and a fridge full of milk marked WPP's first day back to the office.
WPP Acquires InfoSum to Power its AI-Based Data Strategy
UK-based agency holding group WPP today announced it has acquired data clean room provider InfoSum for an undisclosed fee. InfoSum will become part of WPP's media arm GroupM, which is headed up by former InfoSum CEO Brian Lesser. As part of GroupM, WPP says InfoSum will "power the creation of a new generation of AI-enhanced [...]
Advertisers Face Fresh Choices as Late TikTok Bidders Emerge
Amazon and AppLovin have submitted late bids to buy TikTok, according to reports this morning, days before Saturday's deadline that would enforce a ban on the video-sharing app in the US. Tim Stokely, Founder of OnlyFans, has also mounted a bid backed by a cryptocurrency foundation, Reuters reported on Wednesday. The deadline was extended back [...]
Some Genres are Having a Tough Time Transitioning from Linear to BVOD
While some genres of content are moving from linear TV to broadcaster video on-demand (BVOD) very smoothly, others are having a bumpier transition says Eleni Marouli, Head of Market Developments at Ofcom. Audiences are happy to log in to BVOD platforms for entertainment and drama programming for example, but live content like news isn't seeing [...]
CTV’s ‘Mini Walled Gardens’ are Holding Back Data Innovation
CTV doesn't have the same sorts of dominant walled gardens that exist on the web says Davide Rosamilia, VP of Product at ID5, but it does have mini walled gardens of sorts — sell-side companies which hold onto their data tightly, and have very different approaches to working with the buy-side. And at a time [...]
Fox Inks Deal With Sargento for National Grilled Cheese Month
The integration will drive viewers to its Bite on Fox platform
CinemaCon 2025: Amazon MGM Has Big Plans for Movie Theaters
Amazon plans to release 14 films in theaters in 2026, from a Ryan Gosling sci-fi film to Masters of the Universe.
TikTok CPMs Dropped During US Ban Extension
During the first quarter of 2025, U.S. ad spend on TikTok declined among eight of the top 10 advertiser categories on the app compared to the same time in 2024.
WPP Acquires InfoSum to Enhance Data and AI Offerings
The acquisition, the terms of which were not disclosed, represents a bold push to enhance the holdco's AI stack.
Outdoor advertising predictions (2025): The big shifts every advertiser needs to know
Outdoor advertising (OOH) is having a moment. And not just any moment. It’s evolving into one of the smartest, most creative tools in your marketing toolkit. OOH is no longer just about visibility. It’s about relevance, precision, and creating brand experiences that actually connect. In this article, you’ll find out how AI, sustainability, and smarter [...]