The Golden Globes hopes to be Pope-ular once again. Today, CBS and the Golden Globes announced that comedian Nikki Glaser is returning to host the 83rd annual awards show. The event kicks off in January 2026 on Paramount's broadcast and streaming platforms. "Hosting the Golden Globes this year was without a doubt the most fun...
VCCP has won the All England Lawn Tennis Club’s global creative account. The organiser of the Wimbledon Championships has ambitions to build its popularity around the world and keep tennis fans engaged outside of the competition fortnight, when it reaches around 2 billion social media impressions. Incumbent McCann, which has held the business since 2016, [...]
For aficionados of such things, a highly promising row is brewing between UK agencies and advertisers over so-called “inventory media” – media agencies buying media on their own account and flogging it on to clients (media broking in other words.) MediaSense All the big ad holding companies are upping their efforts here, in part because [...]
Back in my Mad Man days, few celebrities did car ads. Robert DeNiro did one for American Motors, but as a bit part actor, rather than a big buck’s celeb. Fags were OK though. Ronald Reagen pimped Chesterfield, and I used Lee Marvin for Pall Mall with the immortal line… “You can light either end.” [...]
BarkleyOKRP is the latest indie agency to spin up a media offering. On Thursday (March 13), the Kansas City-based full-service agency announced the launch of MissionOne Media, an independent media offering under the BarkleyOKRP umbrella. Led by media agency veteran Sean Corcoran as president, MissionOne will provide full-funnel media planning and buying services, as well...
Channel 5, the Paramount-owned UK channel, has become the latest European broadcaster to revamp its streaming offering, replacing its My5 BVOD platform with a rebranded streaming service called 5. The new offering combines Channel 5's linear network and catch-up service under the new brand, alongside other Paramount content, including programming from CBS, Comedy Central and [...]
New finding shows that 67% of those targeted as parents didn’t have children.
Company execs and talent experts share their tips for attracting Gen Z to the ad industry, including providing mental health benefits and flexible work hours.
From original songs and music videos to a full-blown musical, Ad Age recaps the latest Top 5 music campaigns.
Ad Age asked our 2025 Agency A-List winners what business advice they would give their younger selves.
