More views doesn’t mean more customers, unless the right people are seeing your ad enough times to remember you You’ve budgeted for a billboard. You picked a busy location, wrote your copy, got it launched. Now the impression numbers are rolling in, and they look great on paper. But you haven’t seen an uptick in [...]
RTL this morning announced it has completed its acquisition of Sky Deutschland, in a €68 million deal designed to strengthen the European media business in the face of competition from global streaming giants. The acquisition sees RTL Group take full ownership of Sky's businesses in Germany, Austria and Switzerland, including customer relationships in Luxembourg, Liechtenstein [...]
If you're looking for an advertising opportunity, now is your chance! The post Discover new locations available for billboard advertising! first appeared on Billboard Media.
The One Club for Creativity announced the launch of the first Young Ones “Get Out the Vote” brief, a new free global challenge calling on undergraduate college students around the world to come up with campaigns to drive voter participation. As the world’s leading nonprofit organization whose mission is to support the global creative community, [...]
Long Trail Brewing Company is celebrating National Trails Day on June 6 with a multi-faceted campaign that honors Vermont’s outdoor culture, the adventurous spirit of the hiking community, and the legendary 273-mile Long Trail that inspired the name of the brewery’s flagship ale back in 1989. “At Long Trail, the outdoors aren’t just [...]
In an AI-enabled world, transparency is the most important lever in adtech
A solution built by agentic marketing startup Hightouch seeks to cut out identity intermediaries, allowing advertisers to directly match The Trade Desk exposure data logs with their own first-party datasets.
The average age of a soccer player debuting in one of Europe’s “Big Five” leagues is 21.7 years old, according to the International Centre for Sports Studies. That means tomorrow’s […]
Soccer’s GOAT fronts campaigns from Adidas, Michelob Ultra, Lay’s, and more ahead of this year's tournament.
ADWEEK spoke with ad leaders from Disney, Netflix, Amazon, and more, and here are the trends that stood out.
