The agentification of Amazon Ads is underway. At its unBoxed ads industry event in San Francisco on Tuesday, Amazon announced a major ad tech overhaul, with its DSP turning into a default agentic chatbot experience and new AI optimization tools for branding and performance campaigns. To mark the point, the Amazon Ads console itself is [...]
Sponsored agents are the future of AI-native advertising experiences, according to Colleen Coulter, global ad solutions lead at OpenAI. But what do LLMs owe publishers? The post OpenAI Says Sponsored Chats Are The Future – But Publisher Monetization Isn’t A Priority appeared first on AdExchanger.
The indie music festival teamed up with TikTok LIVE.
The technology firm Roundtable, led by Arena Group founder James Heckman, must raise the money to buy a 49.5% stake in the company.
In May, Amazon rewired its AI assistant with Alexa for Shopping and Alexa+. Now, advertisers can take more control of the new, AI-driven experience. At Amazon’s annual UnBoxed advertising event […]
Goodbye Amazon Ad Console, hello Amazon Ads Agent.
Cybersecurity company aims to broaden its image beyond antivirus software
From Football to Fashion, Subway to Sneakers -- these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
Advertisers can now buy YouTube Shorts ads alongside open web inventory; Meta just wants to be wanted; and Meta's Muse shows the danger of blindly trusting AI agents. The post Feeding On Vertical Video; Trying To Make Muse Happen appeared first on AdExchanger.
Godzilla Returns to Take Over Times Square The post The Best Billboard I Saw Today first appeared on OOH TODAY.
