The One Thing Agency Chiefs Want to Change Over the Next 12 Months
From AI upskilling to more time for problem-solving, leaders at Digitas, Partners + Napier, Pereira O'Dell and Walrus share their priorities for the year ahead
Kids2’s Rochelle Wainer on Consumer Insights and the Next Generation of Parents
Bridging the gap between digital behaviors and social signals to real-world shopping experiences.
Kids2’s Rochelle Wainer on Consumer Insights and the Next Generation of Parents
Bridging the gap between digital behaviors and social signals to real-world shopping experiences.
From Heritage to Happy Hour: How Campari Keeps Iconic Brands Moving With Culture
Marketing lead Allison Varone on the forces shaping the next era of lifestyle brand building.
From Heritage to Happy Hour: How Campari Keeps Iconic Brands Moving With Culture
Marketing lead Allison Varone on the forces shaping the next era of lifestyle brand building.
Why CMOs Get Fired Fast ft. Jessica Apotheker of BCG
Orchestration, art, and science: How great marketing actually works.
Why CMOs Get Fired Fast ft. Jessica Apotheker of BCG
Orchestration, art, and science: How great marketing actually works.
Week in Charts: Candle Media’s Kevin Mayer on Paramount’s WBD Acquisition, Video Ad Spend Grows in UK, and Consumers Question Brands’ Use of AI
In this week's Week in Charts, Candle Media's Kevin Mayer on Paramount's WBD acquisition, video ad spend grows in UK, and consumers question brands' use of AI. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts [...]
RTL AdAlliance Launches in Spain with Atresmedia Publicidad Partnership
RTL AdAlliance, the RTL-owned sales house which represents European broadcasters' inventory in international markets, this morning announced its formal launch in Spain. The company is opening its first Spanish office, and has also agreed a strategic alliance with local broadcaster Atresmedia Publicidad to aid its growth in Spain. The new office will host a dedicated [...]
Amazon Ads And The Amazon DSP Get An Agentic Rebrand
Amazon Ads has overhauled its DSP and the sponsored product and search-based ad console for on-platform ads, the company announced at its unBoxed event in San Francisco on Tuesday. As one part of that overhaul, the product name “Amazon DSP” has been replaced by a new product dubbed DVA (for “display, video and audio”). On [...]