Football is the gift that keeps on giving – even when you’re retired. David Beckham is now apparently one half of a billionaire couple, Gary Lineker is a podcast king and one in four World Cup ads seemingly features ageing galactico Leo Messi. Now it’s Roy Keane and Micah Riohards from present day pundit-land putting [...]
Lime bikes are a blessing and a curse. They are a fun and speedy way of getting around a city, but big piles of them block pavements and “Lime leg” is a common injury as the heavy bikes topple onto their riders. “Promise codes” is a new campaign that offers free rides as long as [...]
As a further demonstration of the pathetic depths to which the ad biz has descended here in the US, and probably to a certain extent in the UK. There is a TV campaign currently airing here for Pepto Bismol, an anti gas, over the counter medication. The ads feature various social situations in which individuals [...]
A desert island feels like a good place to think about advertising. No metrics. No trend reports. No LinkedIn posts about “authentic storytelling”. Just the work itself and whether it actually sticks in your brain. It reminds me why this industry can still be brilliant, and why I wanted to be part of it in [...]
Megan Duong’s Plot has closed a follow-on seed round, just over a year after its initial $4 million raise.
From Sneakers to Sweeney -- these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
The good, the bad, and the ugly— in 3000 words, what happens to billboard attention when no one is driving? The post The Future of Out of Home in a Self-Driving World: What Happens When No One Is Looking at the Road? first appeared on OOH TODAY.
A Colorful Tribute to Pride The post The Best Billboard I Saw Today first appeared on OOH TODAY.
A new report from Grocery TV showed which placements people find most favorable.
With the takeover, Peer39 will gain new brand safety capabilities in the walled gardens of Meta and Google, enabling it to take on DoubleVerify and IAS.
