While viewing on SVOD services continues to grow in the UK, overall at-home video viewing declined last year, according to the latest Media Nations report from Ofcom, while younger audiences are "reaching saturation" in streaming consumption. The findings are set against a backdrop of rising competition from social media, and plateuing penetration of SVOD services [...]
Women’s sports are a lot more popular than they used to be. But ad inventory remains scarce, because women’s sports still gets way less mainstream media exposure. The post There’s Not Enough Women’s Sports Ad Inventory To Go Around, But That’s Starting To Change appeared first on AdExchanger.
Marketing consumer products comes with plenty of challenges. But just try selling a political candidate in a hyper-polarized, 24-hour news environment. That’s the world Mark Jablonowski has been operating in for most of this career. Jablonowski is the CEO of DSPolitical, a political ad platform specifically for Democrats and progressive causes that describes itself as [...]
Through The Lookalike Glass Eyewear company Blacksheep made a name for itself by asserting that the eyewear industry is predatory with unfairly marked-up prices. Now, it’s arguing that Google does the same. Last month, the “Today” show aired a segment that compared Blacksheep’s $8 prescription glasses to high-end pairs surpassing $350. Search traffic skyrocketed. But [...]
The $1.3 billion startup named the former Braze and McCann exec to the newly created role
With Vibe.co and Vizio, Walmart is chasing the omnichannel playbook Amazon pioneered.
The global Art Directors Club, part of The One Club for Creativity, announced the more than 100 creative professionals from around the world who will serve on the jury for the global Young Guns 24 competition. ADC Young Guns is the industry’s only global, cross-disciplinary, portfolio-based awards competition that identifies and celebrates today’s vanguard of young creative professionals. The program is open [...]
NatureSweet has debuted its charming crew of new brand mascots, the Teamatoes, to the world for the first time in "Taste All the Good," a new digital campaign that brings the brand's characters into a live-action environment. Created by 270B, the creative agency awarded AOR for NatureSweet earlier this year, the campaign introduces the brand’s [...]
There may be no two greater symbols of connection than a table and a soccer pitch. One has brought people together for centuries. The other has united nations for generations. Last week, the two came together at a record-breaking brand experience: The World Table. Created by Los Angeles-based creative agency Wolfgang and Teremana® Tequila, the [...]
If you're buying street furniture to hit a young summer audience, frequency is the mechanism, not footprint. The same fixed shelter network The post The Summer Youth Audience Is a Frequency Story, Not a Reach Story first appeared on OOH TODAY.
