Hamilton Just Got A Glow-In-The-Dark Billboard
Hamilton's first glow-in-the-dark Billboard shines bright for Illuminight The post Hamilton Just Got A Glow-In-The-Dark Billboard first appeared on OOH TODAY.
Truth in Labeling Act Could Reshape Environmental Marketing Claims
Making environmental marketing claims is already difficult. Between California’s evolving requirements, the Federal Trade Commission’s (FTC) Green Guides, and a growing number of state laws, even well-intentioned companies can struggle to determine what they can say on product packaging. Congress is now trying to simplify things. On August 7, Rep. Lou Correa (D-Calif.) and Sen. [...]
Personalization at Scale: How to Speak to Every Customer Individually
Every customer brings a different reason for clicking, calling, comparing, or converting. Some people care about price clarity. Others want convenience, reassurance, education, timing, speed, or proof. Personalization at scale gives your brand a practical way to respond to those differences. The post Personalization at Scale: How to Speak to Every Customer Individually appeared first [...]
Why the Next 30 Days Are Your Best Window Before Q4
Your customers' routines just reset. New commutes, new school runs, new reasons to actually look up on the way to work and for a few weeks, they're paying more attention to their surroundings than at any other point in the year. Here's why September is the smartest month to book billboard advertising: four extra weeks [...]
Gummy Brands Fight It Out for Their Place on the Shelf
AG1, Grüns, and more are battling to make sure their squishy supplements are the ones consumers keep coming back to.
Tariq Hassan Lands at Wendy’s to Recapture Its Quality Message
Hassan joins the QSR after leaving McDonald's in January 2025
How to Build a Billboard That Gets Noticed, Understood, and Remembered
A good billboard does more than look good. It helps people remember your business, understand why they should care, and feel something positive when they see your name again. That starts before you choose a font, photo, or color. Michael Lieberman, Chief Strategy Officer at Adkom and Blip, has spent his career thinking about what [...]
“Clients Need to be Brave” and Choose Agencies Based on Ideas Over Price – Buy-Side View with Guerillascope’s Max Kelvin
As agencies seek to win over clients in procurement-driven pitches, certain agency models have increased their reliance on principal media in order to lower their costs. And while proprietary inventory has its advantages when used in moderation, Max Kelvin, Director of Media at independent agency Guerillascope, warns that this model is not necessarily sustainable. In [...]
Why Brands Are Investing More in Out-of-Home Advertising That Can’t Be Skipped
The modern consumer has become remarkably skilled at avoiding advertising. From browser extensions that strip ads before they even load to premium subscriptions that trade monthly fees for ad-free experiences, audiences have built an entire ecosystem designed to keep marketing messages at bay. This isn’t accidental. It’s the result of years spent navigating increasingly cluttered [...]
Best new creative ads of the week: Flipkart, Channel4 and more
Every week, I attempt to share a curated list of best new creative ads. Getting an ad noticed is itself a big achievement. Only a handful of ads are noticed and then appreciated, discussed or shared. In this week’s compilation: ads from Flipkart, Channel4 of UK and more. Flipkart & Netflix: entertainment ka pardah Earlier [...]