InMobi, Scope3 Debut Sell-Side Agent for Autonomous Media Buying
InMobi and Scope3 are betting that AI agents, rather than traditional programmatic pipes, are the future of premium media transactions.
Barry Greenbaum Publishes Article in World Trademark Review on Building an AI Brand Audit Trail: What to Document, What to Keep, and Why It Matters GalleryBarry Greenbaum Publishes Article in World Trademark Review on Building an AI Brand Audit Trail: What to Document, What to Keep, and Why It Matters
Barry Greenbaum Publishes Article in World Trademark Review on Building an AI Brand Audit Trail: What to Document, What to Keep, and Why It Matters
Olshan Intellectual Property and Brand Management & Protection partner Barry Greenbaum published an article in World Trademark Review (subscription required) entitled “Building the AI Brand Audit Trail: What to Document, What to Keep, and Why It Matters.” In the article, Barry explains why trademark teams using AI need a documented audit trail that shows human judgment throughout naming, clearance and [...]
Geopath Launches Search for Executive Director
An executive search committee, comprised of a diverse group of board members, has been established to The post Geopath Launches Search for Executive Director first appeared on OOH TODAY.
Response to our story —The Future of Out of Home in a Self-Driving World:
We received nine comments regarding yesterday's story on Self Driving Cars as the responses from 'captains' and 'ground troops' of the Big 3, their The post Response to our story —The Future of Out of Home in a Self-Driving World: first appeared on OOH TODAY.
The Best Billboard I Saw Today
Brick After Brick in Jamaica, Queens The post The Best Billboard I Saw Today first appeared on OOH TODAY.
How American Home Shield Revamped Its Targeting Strategy Amid Data Fragmentation
Media fragmentation is the ultimate paradox. There are more places than ever to reach an audience, but it has become increasingly difficult to grab their attention. And when attention is so divided, it’s hard to “feel confident that you’re reaching the right customer at the right time,” said Andrea Steele, director of media and marketing [...]
OpenAI Needs Two CMOs Because It Has a Problem Marketing Can’t Solve
OpenAI’s brand is in trouble right now. The company is simultaneously preparing for an IPO while projecting losses of $14 billion by the end of 2026. That is not a stable platform from which to build an enterprise brand.
Former 60 Minutes Producer Defends Scott Pelley Amid Reported Clash With New EP
Bill Owens backs Pelley after his fiery comments about CBS News management.
Why McDonald’s, Microsoft, and TikTok are Sponsoring Tribeca X for the First Time
Revenue from sponsorships increased 23% year over year
Memorial Sloan Kettering Redefines Cancer Survivorship in New Campaign
Memorial Sloan Kettering Cancer Center has launched an integrated campaign titled 'This Is What We Do,' which aims to reshape the portrayal of cancer survivors in healthcare advertising. The campaign deviates from the traditional sentimental storytelling of the industry, opting instead for a human-c...