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AppLovin Vs. Unity; Big Tech Is All About Creators
Don’t Hate, Mediate Whenever AppLovin processes a mediation request, that request (which is a packet of data wrapped in a cryptographic protection) includes all sorts of juicy details about the user and device, such as clock settings, battery status, mute switch location, phone orientation, location, mobile carrier info, time zone, text size and installed keyboards. [...]
When CTV Delivers an Ad, Who’s Actually Watching?
This post was created in partnership with Viant An ad can reach the right screen and still miss the person watching it. So, how can marketers tell which ads earn […]
Runway’s AI Video Agent Creates and Measures Ads Across Platforms
The $5.3 billion startup is launching an agent that creates, versions and analyzes ads across Meta, Google and TikTok.
NBC Sports Turns NBA Athletes Into Comic Book Heroes for a Super Second Season
NBC's campaign and activation celebrates the first-ever American Express NBA Tip-Off triple-header.
The CTV Advertising Guide 2027 is Now Available to Download
We’re excited to announce that the CTV Advertising Guide Europe 2027 is now available to download. You can get your free copy here. After a frantic few years for Europe's CTV advertising market, in which local broadcasters launched revamped streaming offerings and the international media giants spun up ad-supported subscription tiers in Europe, the dust has now [...]
MFE Has “All the Munitions” to Fight Against Global Streaming Giants
Last week saw MFE-MediaForEurope launch ALL21 Total Video Europe, a cross-country solution that airs the same ad simultaneously across all channels at 9pm. At DMEXCO, Michele Giraudo, Chief Revenue Officer at MFE Advertising, called the solution "the final piece of weeks of collaboration" between MFE's Italian, Spanish and German sales houses, following its full takeover [...]
Condé Nast CEO Roger Lynch Departs for Mattel
The former Pandora executive, whose tenure coincided with a paradigm shift in digital media, will be replaced on an interim basis by board member Mike Perlis.
Shamrock Takes Majority Stake In Saylor, Merging It With Gaming Agency Mutiny
The combined agency is pitching fandom expertise to brands well beyond entertainment and gaming.
Reaching The World’s Next 7 Billion Consumers Takes More Than Just Ad Tech
The US combined with Europe’s five largest ad markets are home to roughly 8% of the world’s consumers. Together, they account for nearly half of global ad spend. It makes sense, then, that most advertising platforms were built around where the money is. But this leaves out where most people are. More than 7 billion [...]