Business Casual Is B2B marketing becoming a lot more, well, B2C? One big takeaway from Cannes Lions this year was that creators and influencers have taken over as the new celebs at the conference. Creator-style marketing has also taken over B2B tech company marketing. C-suiters doing their own LinkedIn-style content, mixing in with the influencers [...]
From Kylie to KFC, peaches to pests--these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
Powerful Creative, Sports & Entertainment Tie-ins, Real Outcomes are Key to Growth The post DPAA Canada Summit: Brands, Agencies, Storytellers, Tech Innovators Gather to Discuss Trends Driving Innovation and Success in Digital Out of Home first appeared on OOH TODAY.
Where OOH Meets the Party The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Created with Special Group, the platform introduces a bolder visual and verbal identity built around authenticity, optimism and The post ‘Welcome to the Creek’ first appeared on OOH TODAY.
By Abirame Shanthakumar Introduction Airport advertising has become more digital over time. It is no longer a simple billboard, but an interactive digital board. It has transformed the way in which brands interact with travellers in real-time and has improved the passenger experience. This shift to digital innovation has improved the passenger experience. The shift [...]
By: Anthony Dubiel The advertising industry is experiencing a challenge when it comes to attention span. Consumers encounter numerous online advertisements daily, but they mostly ignore, skip, or simply forget about most of them within seconds. Social media is overloaded with advertisements, digital media suffers from banner blindness, while even traditional out-of-home placements operate in [...]
Eudora, a prominent beauty brand under the O Boticário group, has launched a new film campaign for its Siàge Nutri Diamond product line. The campaign, featuring international model and actress Valentina Ferrer, aims to meld scientific precision with high-fashion aesthetics. Developed by AlmapBBDO an...
Ollie and Zola have teamed up to launch the 'Dog of Honor' campaign, which acknowledges the growing trend of including dogs in wedding celebrations. The initiative aims to cater to canine companions who play a significant role in weddings, offering them a special meal on the big day. The campaign hi...
The awareness-consideration-conversion funnel isn’t dead — it’s just moved faster than the org chart has. At Cannes Lions 2026, AdExchanger Editorial Director Sarah Sluis sat down with Liane Nadeau, Chief Media and Investment Officer, Digitas, to make the case that channel planning — the TV budget, the search budget, the audio budget, the programmatic line [...]
