Politico Rolls Out 5 New Energy Newsletters to Retain Subscribers
The publisher is launching five newsletters related to the subject, four of which will be exclusively for Pro subscribers.
BBH hits a different note for Monzo
Didn’t know Van the Man licensed his music for ads but it’s a smart choice by BBH for Monzo, one of those new internet banks that’s quietly taking over the world. Would a bluesy laid-back feel have worked for BBH’s previous big banking client Barclays? Not really – although the ads were excellent, such companies [...]
Protecting What Matters Most: Billboard Insurance
protecting your digital display...it’s not always a matter of if something will happen but when. The post Protecting What Matters Most: Billboard Insurance first appeared on OOH TODAY.
“SHAME ON YOU GOOGLE”
surrounds Google’s Chelsea campus after the tech giant allegedly exploited an organic search glitch to capture nearly $100,000 in advertising spend The post “SHAME ON YOU GOOGLE” first appeared on OOH TODAY.
OOH Best Creative Last Week Today
From Red Bull to Spiderman--these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
The Best Billboard I Saw Today
Gotta Catch This Campaign The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Robert Lewandowski Stars in CHERY’s New Brand TVC, Bringing “For Family” to Life
CHERY Brand launched its new brand TVC worldwide, featuring Robert Lewandowski, CHERY Brand Global Ambassador and one of football's most iconic No. 9s. Told through a daughter's perspective and voiceover, the film presents Lewandowski as a champion in the spotlight and as a father, a husband, and a guardian at home. Through this family perspective, [...]
How HelloFresh Brought AI Creative To Times Square
Have you ever walked through Times Square and thought, Wouldn’t it be cool if these giant billboard ads could be produced by AI? This doesn’t seem like a universal experience. But for CDP Hightouch, apparently, this question was top of mind. In June, Hightouch launched a one-day Times Square activation to showcase ads that its [...]
Three Advertising Industry Myths The Market Has Already Debunked
Every industry develops narratives that begin as useful simplifications and eventually become accepted truths. Advertising is no different. But the problem is that many of these narratives survive long after the market has stopped validating them. The industry says streaming television is becoming a performance channel, then acts surprised when television behaves like television and [...]
Standing On Principal; Google Ads Gets A Security Update
Principal Principles Who bears the brunt of AI costs? The advertising industry hasn’t settled on an answer yet, but many agency holding companies are striking a compromise with clients. They’re willing to pay the full AI infrastructure bill so long as the brand agrees to run a predetermined amount of paid media through principal inventory [...]