Agentic AI is changing how agencies plan, buy, activate and optimise media, as well as collapsing the consumer journey. But Slavi Samardzija, Global Chair of Media & Commerce at Stagwell, says this transformation is not just about buying more media, but becoming more precise. "It's not about scale anymore," he says. "The future will belong [...]
The Bear's final season sold out its sponsorships, but its influence goes well beyond the TV screen for FX and Disney.
It’s a golden era for creatives, and trust remains the biggest non-negotiable.
Step into a true best of Cannes Lions event.
Agentic workflows are becoming standard in the industry, but rising token costs could complicate the shift.
This post was created in partnership with EY Studio+ Key takeaways Sports organizations have more data than ever. The challenge is using it to strengthen fan connections without sacrificing the […]
Four things sales needs to have in hand before the first advertiser conversation about the new structure. The post What to Build Before You Sell the Next Board first appeared on OOH TODAY.
For Cannes Lions 2026, AdQuick launched an out-of-home campaign designed to do more than advertise at the festival, it was intended to demonstrate how modern OOH actually works. The campaign was conceived, planned, purchased, and measured entirely through the AdQuick platform and our AI agent, making it both a message
THE ORIGINAL? Wiener Beer / Gegenbauer Brewery – 2016 « Time for a Wiener Beer » Click on the image to enlarge Source : Adsoftheworld Agency : Young & Rubicam Vienna (Austria) LESS ORIGINAL Mc Donald’s / McFlurry –2026 « Whatever the occasion » Click on the image to enlarge Source : Creapills Agency : TBWA Paris (France)
THE ORIGINAL? Mouka Mattress – 2013 « Don’t sleep on the job » Click on the image to enlarge Agency : DDB Lagos (Nigeria) LESS ORIGINAL Pilao Coffee « Official sponsor of the day after » – 2026 Click on the image to enlarge Source : AdLatina Agency : BETC Havas (Brazil)
