Earlier this month, PubMatic shelved its Prebid integration wrapper, known as OpenWrap Web, and announced it would begin recommending Playwire as an offloading-onboarding partner for the 250-odd publishers that use its wrapper. The news made nary a ripple, and relatively little revenue hangs in the balance. But PubMatic’s decision to hand off its Prebid wrapper [...]
Nancy Guthrie has been missing for nearly six months.
Morgan & Morgan has launched the latest installment in its 'Power Move' campaign with a new spot titled 'Merman.' This national campaign continues the firm's tradition of incorporating humor into legal advertising. The commercial is set at a public pool and features a lifeguard who is revealed to be...
Brands can measure the real impact of an OOH advertising campaign by looking beyond estimated impressions and campaign delivery. A stronger post-campaign report should help answer who was likely exposed, whether the audience matched the campaign objective, what audience segments were reached, and whether that exposure influenced measurable business actions such as store visits, showroom [...]
Within the last few months, two federal courts in Texas and California have blocked separate state product-labeling laws. In February, a court halted a Texas requirement that certain foods must carry a government-scripted health warning. And earlier this month, a court in California enjoined the state’s “Truth in Recycling” law, which would have restricted when packaging [...]
The World Cup may have represented prime real estate for many beer brands, but Heineken-owned Spanish lager Cruzcampo has opted for a somewhat more relaxed approach in its latest video campaign. Produced by Lucky Generals, the ad features a man on a keg rolling down a Seville street, an image that the company says "embodies [...]
Quick Answer: Getting a billboard means renting ad space on an existing structure, not buying the structure itself. You have three routes: contact a vendor directly, hire an agency, or use a self-serve platform. The simplest, most flexible path is a self-serve platform like Blip, where you pick your screens, upload a design, set a [...]
Quick Answer: Outdoor billboard advertising places your message on large roadside or urban displays that reach people as they drive, walk, and commute. It comes in two main forms, static printed boards and digital screens that rotate ads. Traditional buys lock you into contracts and minimum campaign lengths. Blip lets you launch an outdoor billboard [...]
A woman with long, wavy hair wearing a pink plaid shirt touches a vertical digital kiosk screen on a city sidewalk. The post Interactive Billboards: How They Work, Examples, and What They Cost appeared first on Blip Billboards.
A large billboard features a fashion advertisement showcasing a model with short blonde hair holding two different leather handbags. The post How to Build Recognition in Fashion Billboard Advertising appeared first on Blip Billboards.
