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The new Stellantis Marketing Covenant expands requirements around digital advertising, pricing, website technology, data sharing, and compliance. One of the most significant changes is that dealers must work with Stellantis certified providers for digital advertising in order to receive DAP reimbursement. The post A Stellantis Dealer’s Guide to Navigating the New Marketing Covenant appeared first [...]
Every week I attempt to share a curated list of clutter-breaking new ads. This week: Flipkart’s Gen Z, Big Billion Days, hilarious ad from Thailand and more. Flipkart: are you really Gen Z? Brands are obsessed with appealing to Gen Z typically aged between 14 & 28 years in 2026. This cohort is considered to [...]
Here is the uncomfortable truth. A government does not need you to believe it is good. It does not even need you to trust it. It only needs you to believe the alternative is worse. That is enough. Enough to survive failure. Enough to survive scandals. Enough to survive wasted money, broken promises, institutional decay [...]
fresh from the oven
More toys are now sold to adults than to kids. Gen Alpha has become a generation of little consumers. The only ones benefitting from this toddler-to-consumer pipeline are corporations.