THE ORIGINAL? Taco Bell, New Wraps « The Ronalds » – 2014 Wraps tested by people named Ronald McDonald Click on the image to enlarge Watch the TV Commercial (You Tube) Agency : Deutsch Los Angeles (USA) LESS ORIGINAL Snickers Peanut Butter « Reeses Focus Group » – 2026 Snickers peanut butter tested by people named Reese Click on the image [...]
CBS News finished above 4 million viewers for the week.
Fox News was the only network with gains during primetime and total day.
In this week's Week in Review: the AGF extends its HbbTV trial, Netflix signs a deal with The Breakfast Club, and audience acceptance for streaming ads grows. Top Stories Germany's Measurement JIC Embraces Big Data Germany's TV and video measurement joint industry committee (JIC) is pushing ahead with integrating HbbTV (Hybrid Broadcast Broadband TV) data [...]
O2 has launched an integrated campaign titled 'Find the beautiful game in beautiful places', in collaboration with VCCP. The campaign highlights O2's inclusive EU roaming service, which allows travelers to use up to 25GB of data without additional costs. This summer, the campaign focuses on the cult...
TV piracy of sports streams is siphoning away millions of viewers. Then: Vox Media and BuzzFeed found new owners this spring, punctuating the end of the pageview era. The post The End Of The Programmatic Pageview appeared first on AdExchanger.
A weekly roundup of the biggest U.S. and global brand leadership appointments.
After hitting its first-half revenue goals early, the publisher is resuming expansion of its local program, with OpenAI helping foot the bill.
We’re living through one of the most fragmented periods in media and cultural history, and because of that, people are returning to real‑world experiences with more desire, emotion, and urgency […]
Awards are comibng thick and fast now and the 2026 Grand Effie for the most effective marketing work in the US has gone to Uber Eats and Special US for ‘Football is for Food.’ Partners included PHD, O Positive, Exile and Pariah. The citation says: Uber Eats transformed football fandom (NFL version) into a powerful [...]
