‘You have to ruffle feathers’: a history of controversial jeans adverts
American Eagle’s Sydney Sweeney ad is the latest in a long line of provocative campaigns striving to ‘cut through’ There aren’t many advertising campaigns that elicit responses from the US president and vice-president, the senator Ted Cruz and the rappers Doja Cat and Lizzo. But the Euphoria actor Sydney Sweeney’s recent ad for American Eagle [...]









