Colorado Tourism Invites Chicago
initiative transforms city windows into living portals to Colorado’s most breathtaking natural wonders, offering busy city dwellers a chance to The post Colorado Tourism Invites Chicago first appeared on OOH TODAY.
Columbus Station Makes Changes to Evening Anchor Lineup, Adds Jeff Hogan to Lineup
Hogan joined the station after working in Raleigh, N.C.
McCann Taps Brendan Gaul to Lead Long-Form Entertainment Push
TRAVERSE32, the long-form entertainment production studio part of IPG Mediabrands, will move under creative network McCann. As part of the transition, TRAVERSE32 global president Brendan Gaul will join McCann as […]
The Ad Industry Is Dumping Younger Workers
Workers under 25 are at their lowest level since 2020, according to U.S. labor data. While plenty of factors are at play, the rise of AI is impossible to ignore.
Week in Charts: Magnite Sees More Programmatic Deals from Platforms, The Trade Desk Shares Fall 40 Percent, and NYT leans on Subscription Bundles
In this week's Week in Charts: Magnite sees more programmatic deals from platforms, The Trade Desk shares fall 40 percent, and NYT leans on subscription bundles. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of [...]
System1 picks summer of sport ad winners
Sports ads have been all over the place in the UK this summer, with women’s football, notably the Lionesses win in the Euros, leading the pack. Ad measurement firm System1 ranks all sports ads as follows: 1/Axa, Keep on Kicking (UEFA Women’s Euro) – 4.5-Stars 2/ITV, Women’s Euro Trailer (UEFA Women’s Euro) – 4.3-Stars 3/Walkers, [...]
Why Programmatic CTV Isn’t Enough: Unlocking The Full Potential Of Your TV Ad Strategy
Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a powerful channel for marketers seeking the impact of traditional television with the precision of digital targeting. However, a concerning trend has emerged: Many marketers have come to believe that accessing CTV inventory exclusively through programmatic channels provides a [...]
Sydney Sweeney Redefines Brand DNA
It’s perhaps the sharpest of marketing’s double-edged swords: brands quest endlessly for attention, but aren’t always happy with the sort of attention they get. The last two weeks have served […]
Telstra takes on the scammers – with entertainment
Entertainment is back in a big way for ads (yesterday we had Jamie Dornan for Diet Coke) and now it’s Steve Buscemi for Aussie telecoms leader Telstra, playing an evil alien emperor trying to scam you with his bungling cohorts. From a combo of creative agency Bear Meets Eagle On Fire via the +61 partnership [...]
The Startup Trying To Automate The Ad Platform Reconciliation And Refund Mess
Walled garden platform advertisers may not know where their ads were served or who they targeted, and have no log files to boot, but they paid for those ads all the same. And they may have enough info to claim a refund. That’s the idea behind the startup Vaudit, founded last year by Mike Hahn, [...]