In 2026, among the major copyright cases to watch is the consolidated case against Midjourney, Inc. pending in the Central District of California brought by Disney, Warner Brothers, and Universal. Midjourney offers an AI tool that generates images based on text prompts and may soon offer video services. The studios allege that Midjourney’s use of [...]
The publisher, in partnership with Code and Theory, is revamping its web presence and reaping the benefits.
CBS Evening News grew in both measured categories.
These days, every dollar counts for publishers. And the comments section offers one more way for publishers to monetize their engagement. Kelly Andresen, the former president of national sales at USA Today, recently jumped to the ad tech side. Since September, she’s served as EVP of demand sales for publisher monetization platform OpenWeb. OpenWeb specializes [...]
Last Friday's announcement that Netflix has agreed a deal to acquire Warner Bros. Discovery sent shockwaves through the media industry. In a market which has already seen significant consolidation over the past ten years, the tie-up would unite the global streaming leader with not only another major streaming player, but with a massive bank of [...]
OEM co-op programs align national brand messaging with local dealership efforts in automotive retail. These funds stretch marketing budgets, yet many dealers forfeit dollars through reactive planning, complex rules, and missed deadlines. Stream Companies treats co-op as a strategic lever for measurable growth, not administrative overhead. The post Driving Growth Through Smarter Co-Op Strategy appeared [...]
Most businesses overlook the power of long tail keywords, even though these niche search phrases can drive over 70 percent of qualified online traffic. Focusing only on broad keywords leaves... The post Long Tail Keywords Explained: Complete Guide for SEO appeared first on PGN Agency.
French supermarket Intermarché does Christmas properly but this year it’s mostly abandoned people for animated forest creatures, specifically a wolf who gives up meat as it puts off potential furry friends, who think it’s going to eat them. You can see the temptation to use animation but very often it just softens the message (or [...]
In our latest Ad Critic column, Bill Imada reviews Etsy's holiday campaign.
The real story in McKinsey’s State of Marketing 2026 is not the charts. It is the confession. Europe’s marketing engines were built for a world that no longer exists. Budgets rise yet impact stalls.Data grows yet decision quality lags.AI expands yet teams operate with twentieth century structures. The winners share one pattern. They stop treating [...]
