Agents, Agents Everywhere Agentic media buying is all the rage, including for streaming TV. A new joint effort announced Tuesday will use custom agents to help brand marketers get more from their streaming TV investments, including upfront commitments. The initiative brings together NBCUniversal, its SSP FreeWheel, Dentsu-owned agency Carat and research firm Newton. So, how [...]
AI can build a marketing mix model in days. Whether you should believe it is another matter. On this episode of Inside the Stack, AdExchanger speaks with Madan Bharadwaj, Founder and CEO of M-Squared, about how marketers can decide whether an AI-built marketing mix model is reliable enough to act on. AI has cut the [...]
PepsiCo's First Corporate Campaign Through the Lens of Our Brand Development Agency For decades, PepsiCo operated as a silent parent company. It remained largely in the background, letting famous household names like Lay’s, Cheetos, and Gatorade take the spotlight in everyday advertising. While this approach of letting individual products lead worked well for building a [...]
ADWEEK has launched and is now accepting entries for the 2026 Creator Economy Power List, honoring the executives building the business behind the creator boom. While the creators themselves normally […]
Hirsch argued that the best podcast ads don't sound like ads.
The candy maker returns to the Big Game after a successful debut in 2026.
Andrew Mole, the CEO and co-founder of UK-based agentic AI ad startup pubX, has a theory about why agentic ad tech has a tendency to hallucinate. In his view, it’s not the LLM’s fault. Hallucinations happen when a large language model queries a demand-side platform that doesn’t know how to talk to an agent. Legacy [...]
The Princess Margaret Cancer Foundation has launched a new campaign, 'Carry The Fire: Fireflies,' as part of its ongoing fundraising efforts. The campaign uses the metaphor of fireflies to symbolize individual donations, illustrating how these contributions collectively create a powerful force for p...
Velvet Rx, a telehealth brand specializing in GLP-1 medications, has launched its first campaign video featuring American actor and singer Raven-Symoné. The campaign, titled 'Raven-Symoné Takes Down the Velvet Rope,' addresses the challenges associated with access to GLP-1s, focusing on who can actu...
If you're looking for an advertising opportunity, now is your chance! The post Discover new locations available for billboard advertising! first appeared on Billboard Media.
