‘Work in Progress’: Martin Sorrell’s Plan to Turn S4 Around
Despite continued falling revenue, S4’s stock popped 26% after reporting H1 earnings
Magnite Doesn’t Want To Be A DSP. It Just Wants To Own The Decisioning Layer
In ad tech, everything is everything. Demand-side platforms are building supply-path optimization tools and direct publisher integrations, while supply-side platforms are rolling out their own buyer agents and proclaiming that they want to be the orchestration layer for agentic transactions. On Magnite’s Q2 earnings call Wednesday evening, CEO Michael Barrett painted a picture of a [...]
Lola Expands Globally with David Carson’s Creative Vision
Lola USA has launched a new global visual identity as part of its expansion into the United States and Brazil, collaborating with renowned graphic designer David Carson. The campaign aims to establish Lola as a globally minded creative agency with a strong presence in Spain and beyond. The centerpie...
Dentist Marketing Strategies: 25 Proven Ways to Attract More Patients and Grow Your Practice
Good clinical work is not enough to grow a dental practice. You need solid marketing strategies in place to target the right audience and generate revenue. This guide lists 25 dentist digital marketing strategies a dental practice can use to get more patients. It covers Google Business Profile setup, local SEO, Google Ads, online reviews, [...]
How to Advertise as a Realtor: The Complete Guide to Getting More Clients
The agents closing deals consistently aren’t the ones with the biggest budgets. They’re the ones who figured out how to stay visible in the right places, at the right time, and in front of the right people. That’s a skill most real estate schools don’t teach. They hand you a license and wish you luck. [...]
What Is Real Estate Marketing? 10 Proven Strategies & Ideas
Buying or selling property no longer starts with a newspaper advertisement or a sign in the front yard. Most people begin their search online, compare multiple property listings, read reviews, and research real estate agents before making contact. That shift has changed how professionals promote homes and attract new clients. Today’s market is more competitive [...]
Week of July 27 Evening News Ratings: ABC News and CBS News Don’t Shed Viewers
CBS Evening News had growth in both total viewers and the Adults 25-54 demo.
Merchants Take the “Junk Fee” Fight to Their Payment Processors
Junk fee litigation has, until recently, been largely a consumer-facing story: diners, online shoppers, and eventgoers challenging the “service,” “processing,” and “convenience” fees that appear at checkout. A new proposed class action filed in North Carolina turns that narrative around. Specifically, a proposed class of North Carolina businesses recently filed a complaint alleging that their [...]
Spider-Man Swings to Box Office Records While Ditching Traditional TV Strategy
Spider-Man: Brand New Day's record-breaking box office came after superpowered social marketing.
CTV Doesn’t Have a Measurement Problem, It Has a Disclosure Problem
Transparency remains a major sticking point in CTV, with buyers regularly failing to receive information on the content their ads ran against. But rather than being a technical challenge, Mateusz Jędrocha, Chief Product Officer at Adlook, argues that this opacity is the result of a commercial choice by publishers, and outlines the types of signals [...]