It's been close to two years since British broadcaster ITV announced a deal with YouTube which granted it the ability to sell its inventory on the video sharing platform. YouTube has become a key distribution point for ITV, and the deal enabled it to package and sell inventory on its own terms, covering the full [...]
In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by David Bradford, Managing Director, Europe at Bloomberg Media. They discuss how Bloomberg has been evolving its media arm, in order to connect with younger audiences and the next generation of business leaders. The conversation also explores: - Bloomberg's investment in [...]
To the untrained ear, Disney’s Q3 earnings call on Wednesday morning probably sounded like the usual ode to theme parks, movies and sports streaming. But to the trained ear, it was really about two things: what Disney is doing with the cash it didn’t spend on OpenAI – and how it plans to lean into AI [...]
Digital advertising has evolved considerably over the past several years, and the strategies that once defined success are no longer enough to keep dealerships competitive. The post Beyond Lead Generation: A Smarter Approach to Nissan Digital Advertising appeared first on Stream Companies.
The late great Jay Chiat (he of TBWAChiat Day) once asked: “How big can you get before you get bad?” (actually I think he said crap) discussing life in Omnicom. Well TBWA has undergone a number of changes since, not least in the aftermath of Omnicom’s purchase of IPG. So it’s enterprising of them to [...]
AdQuick was recently featured on Advancements with Ted Danson, a nationally broadcast educational program highlighting innovations across industries. In the segment, our team discusses how artificial intelligence, automation, and data are transforming out of home (OOH) advertising into a faster, more measurable, and more accessible marketing channel. Some of the
Cuisinart’s marketing team has been eager to take advantage of generative AI-based creative. The problem has been that, until recently, generative creative just didn’t quite pass muster with the company’s brand baselines, Kelsey Smithuysen, Amazon marketing director for Conair (which owns Cuisinart), told AdExchanger. The green would be not quite the correct Cuisinart shade of [...]
Disney announced a new agreement with TikTok to integrate social clips.
Disney says it sold out the Big Game with 'one of the broadest advertiser and category mixes in Super Bowl history.'
Watchdogs say adverts in London tube stations broke its rules with ‘realistic impression of a dead child’ – warning: graphic image Film posters for The Mummy have been banned from outdoor public display in the UK because they include realistic depictions of a dead child. The UK’s Advertising Standards Authority (ASA) received 30 complaints over [...]
