There’s an old adage that all press is good press – but, as pretty much any marketer can tell you, that isn’t always true. As more consumers turn to AI for conducting product research, brands need to pay attention to not just when they’re showing up in the results but how. Sentiment and accuracy should [...]

Bad strategies often arrive disguised as good marketing: agility, consumer centricity, creativity, or financial discipline.

Chief brand officer Terence Reilly on mastering the cultural playbook for lasting relevance.

Reports have indicated anxiety at CNN over the potential Paramount and WBD merger.

Hachette, Cengage, and Elsevier allege that Gemini was built on pirated books, an allegation that comes as web publishers weigh abandoning Google Search altogether.

Gap's new Hailey Jean collection and campaign channel the era that shaped Bieber's personal style.

Shinola's "The Restaurant," directed by Nicholas Braun, explores how people experience time and how to reclaim it.

Indie holdco bets on Dallas-based creative and media agency's 'underdog' culture to break into the region

When life takes an unexpected turn, it often changes the way we see the world. For the founder of Retrolens, a brain tumor diagnosis became the catalyst for building a business focused on helping people become more present and preserve life’s most meaningful moments. Today, Retrolens has built a loyal customer base by offering a [...]

Today’s consumers expect brands to be present where people live, work, commute, and celebrate, not just online. While digital marketing continues to dominate media budgets, Out-of-Home (OOH) advertising continues as one of the most effective channels for creating authentic, community-driven brand experiences.   Different from digital ads that compete for attention in crowded feeds, OOH [...]