In this week's Week in Charts, Matt Brittin on Sky's ITV acquisition, clients say billing models undervalue agency work, and European digital ad market remains "top-heavy". To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of [...]
At the start of this year, new laws came into force in the UK setting restrictions on ads from 'less healthy food and drink' (LHF) products, as part of an anti-obesity push from successive UK governments. Under these new rules, brands aren't allowed to run ads for LHF products online at any time, and can [...]
Learn Supritha Shetty's 3-step billboard testing system to inform how your next billboard test should run. The post How to Market to People Who Aren’t Ready to Buy Yet appeared first on Blip Billboards.
The publisher, which has five new shows in development, has hired Fortune's Adam Banicki to create video programming for its C-suite audience.
From Pokémon to Pepsi, Oura to Uber--these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
Dentsu, Google, Heineken, HSBC, Kimberly-Clark, LinkedIn, Marriott International, Mastercard, NYSE, Tourneau | Bucherer, Spark Foundry, VISA, WPP Media, and Zoom The post Top Brands Discuss OOH Media’s Digitization, Innovation and Growth first appeared on OOH TODAY.
Launching a new website can seem overwhelming when your business depends on attracting clients in competitive fields like healthcare or home services. Every decision, from setting clear goals to selecting... The post How to Launch a Website for Service Businesses Easily appeared first on PGN Agency.
Advertising in AI-native destinations and experiences is already starting to look less like a series of experiments and more like an emerging market. Three months ago, I argued that AI platforms had started acting like media companies. Now, the conversation has already changed. It wasn’t simply that OpenAI introduced ads in ChatGPT and advertisers started [...]
In AI We Trust … ? Early AI image generators drew consumer backlash for obvious mistakes, such as spitting out garbled text or people with three nostrils. Turns out today’s AI creative products are not all passing the sniff test, either. Meta is drawing the ire of advertisers for pushing AI tools despite their clear [...]
Billboard advertising doesn't need a huge budget to prove its worth. Discover 5 low-cost ways SMEs can measure real campaign success without breaking the bank The post Save with billboards: Measure billboard campaign success without a big marketing budget first appeared on Billboard Media.
