Costa Rica Hosts Global OOH Summit
Costa Rica to bring together global leaders to examine the future of outdoor visual communication in cities The post Costa Rica Hosts Global OOH Summit first appeared on OOH TODAY.
Darryl “DMC” McDaniels and Idina Menzel Join National Billboard Campaign To Champion Brighter Futures For America’s Kids
Clear Channel Outdoor, National Summer Learning Association, The Felix Organization, and A BroaderWay Foundation Collaborate on Star-Powered Campaign Launching During National Summer Learning Week The post Darryl “DMC” McDaniels and Idina Menzel Join National Billboard Campaign To Champion Brighter Futures For America’s Kids first appeared on OOH TODAY.
The Best Billboard I Saw Today
The Bus Everyone Wants to Catch The post The Best Billboard I Saw Today first appeared on OOH TODAY.
How PayPal Ads Proves Retail Media ROI With Cross-Merchant Data | Cannes 2026
Every retail media network claims its data is different. PayPal Ads actually has a structural reason to back that up. AdExchanger Editorial Director Sarah Sluis sat down with Mark Grether, SVP and GM of PayPal Ads, to talk about what it means to sit horizontally across 25 billion transactions, 400 million accounts, and 30 million [...]
55% Net New Audience: How Horizon Media and Intent IQ Are Turning Signal Loss Into Incremental Growth
Incremental growth is what every marketer says they want. Proving it is another story. At Cannes 2026, AdExchanger Editorial Director Sarah Sluis sat down with Fabrice Beer-Gabel, SVP of Strategy and Partnerships at Intent IQ, and John Koenigsberg, EVP and Head of Platforms at Horizon Media, to talk about what happens when audience amplification actually [...]
MLS Is Ready for Its Through Pass From the World Cup
MLS CMO Radhika Duggal says the league is launching the largest coordinated marketing campaign in its history.
The Trade Desk Taps Ex-Google and LinkedIn Ad Exec Penry Price for Board Appointment
Price's appointment comes after a string of board and C-suite departures at the adtech company.
Bedazzled Trucks and Will Ferrell Comedies: Netflix and MLB’s Big Swing at the Home Run Derby
Netflix's marketing looks to make its first Home Run Derby an even bigger hit.
Why Visibility Isn’t Enough Anymore: How Attention and AI Are Transforming OOH Advertising
Why Visibility Isn’t Enough Anymore: The Future of OOH Advertising Lies in Attention, Audience Intelligence, and AI For decades, success in Out-of-Home (OOH) advertising was measured using one simple metric: visibility. If a billboard stood on a busy highway, overlooked a major intersection, or dominated a city’s skyline, it was automatically considered valuable. High traffic [...]
How Dailymotion’s AI Strategy Has Evolved Over the Last Decade
DailyMotion has been using machine learning for more than a decade to recognise patterns and optimise towards media KPIs using the vast amounts of data it has access to. But machine learning can be “pretty dumb” at times says Paolo Mulè, SVP of Global Clients & Strategic Partnerships at Dailymotion: it is very good at [...]