Week of Aug. 17 Evening News Ratings: WNT Wins a Close Week in Demo
Less than 35,000 viewers separated the demo.
Week of Aug 17 Morning News Ratings: Today Earns First in Total Viewers
Today was also the only morning show not to lose viewers in either measured category.
Stream Companies Named AdExchanger Awards Finalist for Best Use of AI or Technology by an Agency
Stream Companies is an AdExchanger Awards finalist for Best Use of AI or Technology by an Agency, recognizing its Retail Ready automotive technology. The post Stream Companies Named AdExchanger Awards Finalist for Best Use of AI or Technology by an Agency appeared first on Stream Companies.
ADWEEK Ramps Up Healthcare Marketing Coverage
ADWEEK is deepening its dedicated coverage of healthcare marketing, backed by Definitive Healthcare as our launch partner.
How the Broadcast News Networks Are Covering Dolly Parton’s Death
All three networks aired special reports in the 2 p.m. ET hour on Tuesday.
How (Not) to Build a Super App
The last few months have seen streaming apps expand into new formats, from short-form video to gaming offerings. But Michael Akkerman, Chief Business Officer at DT (and former GM of Advertising at Uber), argues that platforms need to serve their audience rather than expect them to follow the app into a new behaviour. The world’s [...]
Dentsu Signs EU AI Transparency Code
Japanese agency group Dentsu has announced it has signed the European Union's Code of Practice on Transparency of AI Generated Content, claiming to be the first global marketing group to do so. Dentsu says the move reinforces its commitment to responsible AI adoption, and helps establish a new standard for transparency across the ad industry. [...]
Google Ads Retires Language Targeting: What Every Media Buying Agency Needs to Know
What Google Ad's Retiring Language Targeting Means for a Media Buying Agency Google Ads is officially removing manual language targeting from search campaigns, forcing every media buying agency to rethink how they manage multilingual reach. For years, marketers used simple settings to choose which languages their ads would appear in. Soon, Google's artificial intelligence will [...]
Dave Bullen Joins The Social Lights as VP of Creative
The Social Lights, the woman-owned social-first agency, has named Dave Bullen VP of Creative. Bullen joins from MONO, the Minneapolis creative agency where he spent 16 years, most recently as group creative director. Bullen has spent more than 20 years as an art director, leading award-winning work for Google, Apple, Harley-Davidson, Alfa Romeo, Target, [...]
If a Commercial Ever Made You Cry, Thai Life Insurance Probably Did It
When you think of a great commercial, you usually think of a great story. One that takes you on an emotional journey, keeps you invested from beginning to end, and leaves a lingering feeling long after the screen goes black. That's exactly what Thai Life Insurance has mastered with its commercials. The article If a [...]