The UK is in the middle of the long school summer holiday, and VCCP’s new ad for Dairylea Dunkers cleverly positions the brand as a natural fit for those long, hot afternoons when there’s not much to do. Like the 2022 ad that shows kids just being kids, this one is a nostalgic depiction of [...]
Just one month ago, MAA Staff, in their infinite wisdom wrote.. “WPP is launching its new Enterprise Solutions suite, one of the pillars of Cindy Rose’s new WPP. At least that’s what we think it is. One thing we’re learning about techies is that they protect their cult with a private language which only they [...]
A projection-based storefront installation transformed a Melrose Avenue location into a cinematic, life-sized dollhouse experience The post The Testaments Arrives in Los Angeles first appeared on OOH TODAY.
During Paramount Skydance’s Q2 earnings call on Tuesday, CEO David Ellison limited his remarks to a two-minute monologue about the company’s confidence in the intended merger. The post Paramount Skydance Insists The WBD Merger Will Be Good For The Media And Ad Industry appeared first on AdExchanger.
Leadership for Paramount Skydance addressed the company's merger with Warner Bros. Discovery amid its upcoming antitrust trial.
Teads is the fifth major SSP to sue Google in the last year over claims that its anti-competitive ads practices hampered competition.
In over 30 years in consulting and senior marketing roles, I've sat through more planning off-sites than I care to remember, and while they rarely produce identical plans, they often produce remarkably similar topics.
Chief business officer Ajit Mohan on the convergence of AR and conversational AI.
Building a THC beverage brand for mainstream audiences.
Publicis London has launched new work with Essity Medical’s Actimove, a brand specialising in braces, supports, tapes and bandages for musculoskeletal injuries and conditions. Built around the new creative platform ‘Inner Strength Support’, the campaign challenges a category dominated by clinical demos and product claims. Instead of focusing on functionality alone, it shows the mental strength, [...]
