ADWEEK Commerce Advantage: Retail Media Finally Zeroes In on Brand Budgets
New ad formats like branded content and streaming try to make the case for more money.
Coca-Cola wants you to log off and drink up in new WPP OpenX campaign
Coca-Cola, the caffeinated drink that has long been valued as a way to perk you up and keep you going, is now being positioned as the opposite – an antidote to the fast pace of life. “The World Will Wait” is a new global (except US) campaign by WPP OpenX, showing a large bottle of [...]
WPP Is ‘On Track’ With Turnaround Plan, as Revenue Drops 5.6% in First Half of 2026
Six months into its 3-year turnaround plan, WPP's revenue beat analysts' estimates.
WPP back on track says CEO Rose
WPP did rather better than expected in the first half of 2026 with revenue of £6,373m down 4.4% on a reported basis and down 3.2% like-for-like (LFL), while revenue less pass-through costs of £4,745m decreased 4.7% LFL. Q2 revenue less pass-through costs of £2,485m was down 2.3% on a reported basis and 2.8% LFL. Falls [...]
OOH Operators: Why Your Next Advertiser Might Already Be Searching for You
...That operator did not lose a deal. They never knew a deal existed... The post OOH Operators: Why Your Next Advertiser Might Already Be Searching for You first appeared on OOH TODAY.
ABCD+ 10 Anniversaries, 61 Birthdays and 1 Obituary This Week!
Giesken Outdoor Advertising, Inc., Grifon media, Clear Channel Outdoor, Outdoor Promotions, LiveNite LLC, Outdoor Solutions Group, Inc., Greensigns LLC, North Carolina Division of Emergency Management, oOh!, Philadelphia Eagles, TOSCA CAPITAL LTD, Lamar Advertising Company, HH Global -mark these milestone moments in OOH. The post ABCD+ 10 Anniversaries, 61 Birthdays and 1 Obituary This Week! first [...]
The Best Billboard I Saw Today
Long Live King James? The post The Best Billboard I Saw Today first appeared on OOH TODAY.
DOmedia Enhances Its Industry-Leading OOH Platform with Reveal’s Brand Lift Measurement
New integration enables agencies and advertisers to add independent brand lift measurement directly within the platform bringing campaign planning and performance measurement together in a single workflow The post DOmedia Enhances Its Industry-Leading OOH Platform with Reveal’s Brand Lift Measurement first appeared on OOH TODAY.
AppLovin Asks For Patience As It Grows Its Ecommerce And Consumer Ads Business
AppLovin made $1.9 billion in Q2, almost $1.3 billion of which was recorded as net income, the company reported in its quarterly earnings on Wednesday. Both the total revenue and profitability metrics were up by more than 50% compared to the same time last year. That sounds impressive. However, AppLovin shares fell by more than [...]
Creators Are Quietly Becoming Media Conglomerates
As ad dollars and capital pour in, top creators are building diversified businesses that increasingly resemble old-media empires.