Don’t Let Retail Media Tell You It’s Brand Building
What retail media can—and cannot—do for advertisers.
Why Live Sports Is Marketing’s Biggest Growth Engine ft. NBCU CMO Jennifer Storms
When consumers have endless content choices, look to brand salience matters to get attention.
Following Meta’s $17 Billion Settlement, Media Buyers Say: Don’t Touch That Dial
Agency executives caution against any sudden changes, opting instead to see if other social platforms follow suit.
The Largest Shopping Mall Operator Has Its Own Retail Media Network
Simon Property Group, the largest shopping mall operator in the world, is taking its biggest step yet into the world of data-driven advertising. On Thursday, the company launched Simon Media Network, its version of a retail media network. Simon isn’t a total newcomer to advertising, said CRO Jared Blechman, who joined the company this year [...]
This Professional Social Network Just Launched A Newsletter Platform – And Yes, There’s An Ad Network
It often feels like the people who have the most industry knowledge – high level execs, employees in highly technical roles, etc. – are the ones least likely to create and share industry content on any public-facing platforms. Without this inside information employees are missing out on insights and lessons about their industries and careers. [...]
IPTV Transition Could Boost PSBs — And UK Production by Extension
It's no secret that public sector broadcasters' (PSB) business models are under pressure. A new report from media analyst Oliver & Ohlbaum (O&O) lays bare some of the figures: PSB linear ad revenues fell by 13 percent to £2.2 billion in 2025, while the BBC's licence fee income is £1.2 billion lower than at the [...]
US Open Shows How Brand Partnerships Are Serving a Better Fan Experience
US Open partners American Express, Chase, and more step up their game for fans.
Ryan Wilson On Why Many Brands Still Don’t Know How to Appeal to Black Consumers
"Manufacturing authenticity" will never capture the community's $2.1 trillion in spending power
Week of Aug 17 Cable News Ratings: Slower News Period Affects Networks
Fox News remained No. 1 in both dayparts.
Zocdoc and Gemini Are Making It Easier to Find Healthcare Providers in Answer Engines
The two companies announced a partnership that allows Gemini users to find Zocdoc providers inside their chats.