Following Meta’s historic $18 billion multi-state settlement in America over teen safety, the rest of the world is escalating its own battle against tech giants. Here is how the global stage is shifting: Australia’s Hard Ban: Australia has taken the world’s most aggressive stance, passing a law that completely bans children under 16 from using [...]
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What retail media can—and cannot—do for advertisers.
When consumers have endless content choices, look to brand salience matters to get attention.
Agency executives caution against any sudden changes, opting instead to see if other social platforms follow suit.
Simon Property Group, the largest shopping mall operator in the world, is taking its biggest step yet into the world of data-driven advertising. On Thursday, the company launched Simon Media Network, its version of a retail media network. Simon isn’t a total newcomer to advertising, said CRO Jared Blechman, who joined the company this year [...]
It often feels like the people who have the most industry knowledge – high level execs, employees in highly technical roles, etc. – are the ones least likely to create and share industry content on any public-facing platforms. Without this inside information employees are missing out on insights and lessons about their industries and careers. [...]
