The capital exists, so does the conviction. What is missing is a model that can price where innovation actually comes from.

The Trade Desk has appointed Kristi Argyilan as its new chief commercial officer. Argyilan, an advertising and commerce industry veteran, joins the popular demand-side platform from Uber, where she helmed […]

The new group will be tasked with putting creative in business context for clients including Adobe and IBM

TV convergence has largely been framed as a national conversation: advertisers looking for more connected ways to plan across linear and streaming, measure performance, and understand audiences. But as buyers push for more accountable, performance-oriented TV campaigns, that national-first approach starts to lose precision in local markets. “Any purchase decision is happening locally,” said Keith [...]

Major sporting events such as the FIFA World Cup capture global attention unlike almost any other occasion. Millions of people follow the tournament across television, streaming platforms, social media, and public spaces, creating an environment where brands have a valuable opportunity to become part of the conversation.   While many advertisers focus heavily on digital [...]

New research from the ANA shows that the primary benefit of in-house agencies is shifting

Alan Moss, vp of ad sales, Amazon Ads, said the company exceeded its volume goals in the upfront.

Vaynerchuk will invest an undisclosed sum in affiliate marketing agency Paul Street

It’s the creative agency’s first outpost outside of Canada

Most brands worry about competitors. Whisker is worried about complacency – specifically, the millions of cat owners who have decided that scooping an open box of poop in their home is just one of life’s little chores. The marketing challenge is showing people that there’s another way, says CMO Hew Loyd, on this week’s episode of [...]