Most small business owners start with the same instinct when choosing a billboard location:Pick the biggest board, on the busiest road, in the spot that looks the most impressive.That can work. But the best billboard location is not always the biggest, busiest, or closest to your business. The best location is the one your customers [...]
As she approaches her one-year anniversary as CEO of British agency group WPP, Cindy Rose today shared the most positive set of quarterly earnings under her stewardship so far, signs that the turnaround she was brought in to manage is starting to take hold. Many of the key figures were still negative in a literal [...]
Stream Companies, a leading integrated marketing agency and technology company, today announced it has been named Best Performance Marketing Company in the 2026 MarTech Breakthrough Awards. The post Stream Companies Named 2026 MarTech Breakthrough Award Winner for Best Performance Marketing Company. appeared first on Stream Companies.
At Stream Companies, we've seen firsthand that dealerships don't necessarily need larger marketing budgets to improve engagement. They need smarter ways to connect the right message with the right audience at the right time. The post How Dealerships Can Use Personalization to Drive Engagement appeared first on Stream Companies.
The next internet will not be built by humans clicking buttons; it will be built by agents acting on behalf of people, brands, publishers, platforms and enterprises. Some of these agents will be simple workflow assistants. Others will manage budgets, audiences, inventory and outcomes with increasing autonomy across systems that were never designed to work [...]
Criteo shares dropped by 24% after reporting sluggish, down-trending Q2 earnings. And sports streaming distributor FuboTV’s earnings for last quarter are a mixed bag. The post A Retarget On Their Back; FuboTV Touts Its Tie-Up With Disney appeared first on AdExchanger.
Google’s relationship with the content producers it relied on to build its core business—and the ancillary network of adtech companies that help them operate—has never been so strained.
Tubi’s World Cup streaming resulted in two of the highest traffic days in its history
Second-quarter earnings shows a mixed bag of ROI for marketers that invested big in the tournament
Paramount and Warner Bros. Discovery's merger is facing headwinds amid an antitrust trial.
