Allwyn, the operator of The National Lottery, has introduced a new marketing campaign to support the updated Lotto game format, which now allows players to have two chances to win with a single ticket. The campaign, developed in collaboration with the creative agency VCCP, aims to increase awareness...
Royal London, the UK's largest customer-owned life, pensions, and investment company, has launched a new campaign titled 'Royal London Works For You.' This initiative aims to highlight the company's customer-owned structure by positioning customers as the bosses. The campaign, developed in collabora...
Wimbledon has launched its 2026 advertising campaign, 'Where Beauty Meets the Battle,' as part of the brand platform 'There Is Only One Wimbledon.' The campaign aims to capture the essence of The Championships by highlighting the unique blend of tradition, beauty, and competitive spirit that defines...
Havas continues the growth of Havas Play in North America with the acquisition of youth culture and experiential agency Archrival.
Storied search agency returns as a lean, AI-focused holdco solution
While many marketers have accepted the difference between what consumers say they care about and their actual behavior when it comes to privacy, Professor Beth Egan’s research suggests we’ve been […]
Samsung Ads is making its home screen ads available programmatically, the company announced on Wednesday. The post Home Screen Ads On Samsung TVs Will Soon Be Available Programmatically appeared first on AdExchanger.
Most competitive intelligence is backward-looking. Earnings calls tell us what happened last quarter. Annual reports tell us where budgets went last year. Traditional competitive intelligence tools often focus on creative libraries, estimated spend or campaign archives. Useful? Yes. Actionable? Not always. By the time most marketers learn that a competitor has changed strategy, the market [...]
The world of political advertising is still a little old school. First off, their fundraising methods still seem to be heavily reliant on generalized calls and texts. At least, that’s my assumption based on the number of desperate messages that politicians – and sometimes even their dogs – have sent me. TV is still the [...]
Much is expected from Ace of Hearts, the newish agency headed by former adam&eveDDB creative supremo Richard Brim, so when it lands Tate Modern as a client the result had better be good. First up is a teaser for Modern’s blockbuster summer exhibition Frida (Kahlo): The Making of an Icon. Tate interim director of audiences [...]
