On this week’s episode of the Digital and Dirt podcast, Ian sits down with Cody Kuecker, Lead Marketing Manager of Sponsorships and Experiential Marketing at AT&T, to discuss the evolution of sports sponsorships, the art of building authentic brand partnerships, and how technology and connectivity can enhance fan experiences.
Podcast Breakdown
00:00 – 05:40 Meet Cody: From College Baseball to Aggie Sports Marketing
05:40 – 09:49 From TMA to Learfield: Learning Sponsorships Inside & Out
09:49 – 14:49 Beyond Spots & Dots: What Makes a Great Partnership
14:49 – 19:39 AT&T Stadium & the Cowboys: A Naming Rights Win
19:39 – 25:24 Brand Love, Authenticity & Moving at the Speed of Culture
25:24 – 33:54 The Blue Thread: OOH, SGA & Cooper Flagg
33:54 – 41:51 Calculated Risk & the Second Screen Experience
41:51 – 52:30 March Madness, Big Moments & Standing In for Jordan Spieth
