The Federal Trade Commission (FTC) is seeking public comment on a proposed enforcement policy statement regarding personalized pricing—the practice of using individual consumer data to set prices according to how much the consumer appears willing to spend. Stopping short of prohibiting personalized “surveillance” pricing, the FTC’s draft statement contends that undisclosed price personalization can deceive, [...]
A roundup of this week's biggest marketing leadership moves
Reach more relevant searches, deliver more relevant ads, and guide performance with AI Max—now available in Microsoft Advertising Search campaigns.
AI adoption is accelerating, but real transformation goes beyond tools. Aleisha McCall reveals how leaders unlock AI's business value.
Kim Sizemore is the independent agency’s first head of integrated media
Starbucks, Spotify, Heinz, Taco Bell, and more are behind the week’s most notable ads.
Plus, Dollar General goes deep on DoorDash, and Amazon brings brands into its back-to-school campaign.
Lamar Advertising Company, PATTISON Outdoor, iHeartMedia, athenahealth, WPP Media, Amazon, oOh!, MEDIAKEYS, Milk Bar, Horizon Media, Cineplex Media, Wilkins Media, and more--be the first to congratulate these OOH movers! The post OOH Moves Today – 50 Moves This Week! first appeared on OOH TODAY.
Why Breaking Marketing Conventions Has Helped Liquid Death Win Younger Consumers and Why the Brand Wants to Invest More in DOOH The post “If it’s expected from us, we don’t do it” first appeared on OOH TODAY.
The award-winning brand platform returns, putting iconic Jelly Babies and Wine Gums back in jeopardy with a dangerously delicious new format. The post Set the Juice Loose in High-Stakes Takeover first appeared on OOH TODAY.
