From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly yet often overlooked. So, this year, I want to share some snippets for your consideration. I hope they’re helpful. This week’s thought: Reference points line up everything. This article is part of Branding [...]
Marketing leaders often focus on creative execution as the key to advertising success. But the most effective campaigns don’t start with creativity; they start with strategy. The brands that achieve long-term impact don’t just sell products; they embed themselves into consumer psychology, cultural conversations, and purchasing behavior. When executed well, advertising becomes a force that [...]
Attention matters. Marketing doesn’t work unless and until consumers pay attention. As the Advertising Research Foundation summed it up, attention is the “crucial bridge” between ad delivery and ad impact. How attention works and how to measure it are front and center nowadays, with big initiatives by trade groups like the ARF, WARC, IPA, MRC, [...]
Publicis Groupe sails serenely onwards, just about the only thing that looks like disturbing its progress is Donald Trump banning French companies from operating in the US (don’t laugh, he just hasn’t thought of it yet. Good job France isn’t going to win the World Cup.) In Q2 2026 Publicis clocked 4.8% net organic growth, [...]
Publicis Groupe sails serenely onwards, just about the only thing that looks like disturbing its progress is Donald Trump banning French companies from operating in the US (don’t laugh, he just hasn’t thought of it yet. Good job France isn’t going to win the World Cup.) In Q2 2026 Publicis clocked 4.8% net organic growth, [...]
Interview: Dominic O’Meara has built a social network that rewards charities and kindness. But has it come too late for Supernova? Not so long ago, the idea of avoiding social media was unthinkable for anyone with ambitions to succeed in media or advertising. Having gone through the initial early-adopter phase of Facebook 20 years ago, [...]
Interview: Dominic O’Meara has built a social network that rewards charities and kindness. But has it come too late for Supernova? Not so long ago, the idea of avoiding social media was unthinkable for anyone with ambitions to succeed in media or advertising. Having gone through the initial early-adopter phase of Facebook 20 years ago, [...]
Throughout my long and somewhat checkered advertising career, thanks to well manipulated agency expense accounts, I’ve been able to drink at some of the world’s finest and most expensive bars. Yet, a little nearer to home, is one of the world’s truly great bars. It is the Sip-n-Dip Tiki Lounge at the O-Haire Motor Inn, [...]
Throughout my long and somewhat checkered advertising career, thanks to well manipulated agency expense accounts, I’ve been able to drink at some of the world’s finest and most expensive bars. Yet, a little nearer to home, is one of the world’s truly great bars. It is the Sip-n-Dip Tiki Lounge at the O-Haire Motor Inn, [...]
As England heads into a World Cup semi-final against old foe Argentina, England fans, by their very nature, can’t help dreaming that maybe… this could be our year. Oasis’ Wonderwall has become the song of the tournament for fans and players, and T&P has worked with the the Sun to capture the 90s anthem’s tentative [...]
