In this week's Week in Review: Nielsen buys up verification specialist DoubleVerify, Disney agrees an IP-centred deal with TikTok, and ad tech companies report their Q2 results. Top Stories Nielsen Acquires DoubleVerify for $2.15 Billion US-based measurement business Nielsen announced this morning it has reached a deal to buy verification and fraud filtering specialist DoubleVerify [...]

The New York Times, News Corp, USA Today Co. and People Inc. reported this week, each of which is grappling with AI-driven pressure on traffic.

Lola, Destination Canada, Expedia

Average cost of a 30-second spot during tournaments airing on Fox was reportedly between $200,000 and $750,000 Fox Corp, parent company of Fox News and the US broadcaster of the Fifa World Cup, reported revenue up 28% to $4.21bn in the fiscal fourth quarter, thanks largely to advertising income from the soccer tournament. Advertising revenue [...]

No, Amazon, I do not want to buy another version of the thing I just bought, or any other random object I don’t recognise or understand We live, as I’m sure someone’s chief growth officer has recently boasted on an earnings call, in a golden age for data capture. Jeff Bezos knows what I buy, [...]

Samba helps ADWEEK dig into the data behind the trends of the 2026 FIFA World Cup.

August 7th is International Beer Day, and AB InBev is marking it with an ad by Wieden + Kennedy that celebrates the moments in life, both big and small, when a “cheers” is in order. Not sure a beer would be the first choice of drink for all these occasions, but AB InBev is citing [...]

Spain’s Lola is one of the brightest creative sparks floating around today’s somewhat reduced adland and, as these Iberians do, it’s setting out for world domination (initially in four cities.) There’s a video here and some striking artwork from David Carson. Good that new owner Ommnicom is getting behind it (Lola was part of IPG.) [...]