Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
MS NOW finished ahead of Fox News in the demo between 1 and 3 a.m. ET on Tuesday night.
Sir Martin Sorrell Sees No Easy Exit for Holding Companies
Accenture should buy WPP and more insights from the S4 Capital executive chairman.
Does Billboard Advertising Work for Small Businesses in Puerto Rico?
Learn why Puerto Rico's commuter culture makes outdoor advertising effective, how billboards compare to digital channels, and what realistic results local businesses can expect from a well-planned campaign. The post Does Billboard Advertising Work for Small Businesses in Puerto Rico? appeared first on Outdoor Advertising News.
Darn Tough Showcases Vermont Craftsmanship in New Sock Campaign
Darn Tough has introduced a national advertising campaign titled "We Make One Thing And One Thing Only," focusing on the craftsmanship behind its socks. The campaign, developed by Someoddpilot, provides a humorous perspective on the manufacturing process at Darn Tough's Vermont mill. It features a 6...
C-Flight and Origin Could Deliver “Massive Step Forward for the Industry” – Buy-Side View with Zenith’s Samantha Doughty
Reach and frequency remain the most important metrics in video and CTV advertising, says Samantha Doughty, AV Investment Director at Zenith, but the industry still lacks consistency from a measurement perspective. However, projects like C-Flight and Origin are working to connect up reach in video environments, which would represent a "massive step forward for the [...]
This AI “Brain” Wants To Get Rid Of The Grunt Work In Creative Campaigns
Agentic systems and the scarecrow from “The Wizard of Oz” have more in common than you might think: They’re both in dire need of a brain. At least, Innovid thinks so. Last year, Mediaocean-owned Innovid, which, these days, describes itself as an omnichannel ad platform, came out with an orchestration layer to connect fragmented data [...]
The Death Of The Siloed Sports Ad: How Mobile Data Rewrote The Mega-Event Playbook
With an anticipated viewership of more than 1.5 billion people, the 2026 World Cup is expected to represent the most-watched live event in history. For advertisers, that creates an obvious opportunity to reach soccer fans around matches, highlights, team coverage and tournament content. But the bigger opportunity is less obvious. Sports fandom does not live [...]
ITV says its biggest-yet World Cup is a ‘six-week Super Bowl’ for advertising
Broadcaster reveals revenues from expanded tournament are running about 30% higher than for Euro 2024 The World Cup will be the most lucrative sports event ITV has ever aired, the broadcaster has said, with bosses calling the tournament a “six-week summer Super Bowl moment” for TV advertising. The channel is airing 51 of the 104 [...]
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run
The account is estimated to be worth around $250 million.
TAG Loses Ground as P&G Drops Mandate and Google, Trade Desk Ditch Certifications
One of adland’s most influential accreditors is showing signs of strain as major players let their certifications lapse