World’s largest scientific review warns consumption of UPFs poses seismic threat to global health and wellbeing Ultra-processed food (UPF) is linked to harm in every major organ system of the human body and poses a seismic threat to global health, according to the world’s largest review. UPF is also rapidly displacing fresh food in the [...]
Did you know that over 88 percent of online visitors are less likely to return after a poor website experience? A well-designed site does more than attract attention—it shapes how... The post Website Redesign Considerations: Complete Guide appeared first on PGN Agency.
All good things come to an end – but do they have to? IKEA and Mother are parting ways in the UK after 15 productive years (including a review) with expressions of regret on all sides. IKEA’s Sarah Green says: “Mother’s decision not to participate in the creative review brings to an end 16 years [...]
From Street Chalk to Skyline: A Launch That Soared The post The Best Billboard I Saw Today first appeared on OOH TODAY.
GEOh No! Apparently, the new it product for agencies is to offer tools and services that help brands understand how they appear in “zero-click” AI-driven search. These tools are hard to resist. What brand doesn’t want to know what LLMs are saying about it? But, as Digiday reports, the agencies that offer them are beset [...]
Billboard advertising has long been one of the most reliable and effective ways for businesses to reach a broad audience. Unlike digital ads that can be skipped or TV commercials that get muted, billboards have staying power. They’re part of the landscape, literally. But for marketing professionals and business owners weighing their options, one big [...]
Billions of engaged consumers with disposable income spend hours of their lives playing mobile games. But, for some reason, marketers are still only dipping a toe. And that’s been the case for years. “It’s been quite a long time that ad spend in gaming isn’t commensurate with time spent in gaming,” says Gabrielle Heyman, Zynga’s [...]
Tactics and communications are merely the tip of the marketing spear. Proper marketers start in exactly the opposite place: diagnosis.
In this week's Week in Charts, Netflix and Disney+ gain ground on Amazon, advertisers lean on engagement for influencer measurement, and PubMatic courts the buy-side. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts [...]
There’s a lot of déjà vu about the Christmas ads this year. The parade of Grinches, Amazon’s “Joy Ride“, Tui’s elves – and now Amazon is also revisiting its “5-Star Theatre” campaign. There’s an update this year, with Benedict Cumberbatch replacing Adam Driver in the role of serious actor putting a full dramatic spin on [...]
