A long essay about markets that stopped being markets, the one corner of advertising that escaped the squeeze, and Jay Gould. I. On the morning of September 24, 1869, which was a Friday, a 33-year-old named Jay Gould sat in an office above the Gold Room on New Street in
Where possible, I've cited primary sources: SEC filings, WARC reports, government acts, corporate press releases. Where primary sources weren't practical, I've cited strong secondary reporting from publications that do their own fact-checking. Citations are organized by essay section, because that's more useful
There is a thesis circulating in the adtech industry that goes, more or less, like this: the traditional separation between the platforms that help advertisers buy ads and the platforms that help publishers sell ads is collapsing, and the result will be a world with fewer intermediaries, shorter supply chains,
Every United States small business owner knows how easy it is to feel uncertain about what customers really think. Without focused customer feedback, even the best marketing plan can miss... The post Creating Online Surveys to Boost Small Business Feedback appeared first on PGN Agency.
Pinterest announced on Monday that the tvScientific platform will now have access to its new parent company’s user audience data for CTV ad targeting. The post Pinterest Is Ready For Its CTV Debut appeared first on AdExchanger.
Nielsen announced a new outcomes-based measurement capability called Predictive Sales Lift. The feature is designed to help media buyers predict sales lift and incremental revenue for video ad campaigns they run via the company’s comprehensive measurement platform, Nielsen One Ads. The post Predictive Analysis And Performance Go Hand In Hand appeared first on AdExchanger.
If you thought programmatic didn’t have room for yet another advertising ID graph, then you’d be wrong. On Monday, PayPal launched the PayPal Ads ID, a new identity product tied to PayPal and Venmo’s customer base. The most important thing to know about the ID, according to Dan Robbins, head of growth and strategy for [...]
TelevisaUnivision changes ad leaders just weeks ahead of the annual TV upfront week presentations.
TelevisaUnivision changes ad leaders just weeks ahead of the annual TV upfront week presentations.
