Chair of the firm's Advertising, Marketing & Promotions Group and Co-Chair of the firm’s Brand Management & Protection Group Andrew Lustigman will participate in a panel entitled “Making Health Claims: Navigating Scrutiny, Science, and Strategy” as part of ACI’s 9th Annual Legal, Regulatory, and Compliance Forum on Advertising Claims Substantiation on February 5, 2026, at [...]

Algorithms will increasingly mediate how people discover, evaluate and interact with brands. The path forward lies in diversification and data.

YouTube has spent the past seven months iterating and then quietly rolling them out to buyers via Google’s Merchant Center (GMC) platform. Starting Thursday, those formats will officially roll out to all of Google’s Performance Max and Demand Gen campaigns. The post You’re Not Imagining It – There Are More Shoppable CTV Ads On YouTube [...]

When Netflix announced its full year earnings on Tuesday, much of the focus was on its in-limbo acquisition of Warner Bros. Discovery, following the streamer's decision to upgrade its offer to an all-cash transaction. Such was the emphasis on the takeover attempt that despite promising figures from within these earnings — quarterly revenues growth topped [...]

The staged paparazzi shots nod to an emerging marketing trend.

Before the lights come up, the mysterious star has one quiet ritual: a juicy sandwich.

ChatGPT's initial ad rollout didn't come as a surprise. Now, advertisers are figuring out how to make the most of this new channel. The post What We Know: ChatGPT Is Launching Ads. The Rest Is Speculation appeared first on AdExchanger.

The celebrities will channel a ’70s singing act for the delivery app's second Big Game spot

even the strongest creative can fall short if it isn’t paired with the right location, because placement is what ultimately determines how visible, valuable, and effective a billboard The post How Billboard Location Influences Effectiveness first appeared on OOH TODAY.

The agency is getting ready to release its first work for the legacy camera brand as its social AOR