AI Shopping Is Here but Brands and Retailers Are Still on the Sidelines
As AI assistants like ChatGPT and Perplexity push shopping, brands are concerned about data but risk being left out.
Deep Dive —7 Take Aways— OOH Ratings Compare to Other Media in Accuracy
How OOH moves from “interesting reach channel” to a fully integrated, accountable part of modern media planning. ...Verifiable, auditable, and trusted ...How OOH ratings compare ... what OOH can learn The post Deep Dive —7 Take Aways— OOH Ratings Compare to Other Media in Accuracy first appeared on OOH TODAY.
Why Meta’s Exit From MRC Audits Should Be A Wake-Up Call For Marketers
Meta’s decision to withdraw from the Media Rating Council’s brand-safety audits and its subsequent loss of accreditation have sparked important questions for advertisers that depend on transparency and accountability to protect their brands online. When one of the world’s largest advertising platforms steps away from independent verification, it’s a reminder of how critical third-party accountability [...]
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Facebook’s job ads algorithm is sexist, French equality watchdog rules
Regulator found ads for mechanics skewed towards men while those for preschool teachers targeted women The French equalities regulator has declared that Facebook’s algorithm for placing job adverts is sexist, after an investigation found that adverts for mechanic roles skewed towards men while those for preschool teachers were targeted at women. The Défenseur des Droits [...]
The Legal Analyst In Google’s Corner
Welcome to “remedy-palooza.” While that specific term may not take off, it’s not a bad way to describe the vibe right now. We recently got a final remedy decision in the DOJ v. Google Search antitrust case and we’re in the midst of the remedies trial phase of the DOJ v. Google publisher ad tech [...]
BRANDWEEK: Why Wyclef Jean and Jaeson Ma Are Building an Artist-Centric Alternative to Big Streaming Platforms
OpenWav lets musicians connect with and benefit from their relationship to fans.
BRANDWEEK: Why Betting on Women’s Sports Pays Off for Brands
The team behind Always Alpha showcases the opportunity in women's sports
IP Address Match Rates Are a Joke – And It’s No Laughing Matter
IP addresses and postal/email addresses are a match made in … not heaven. According to a new report, IP-to-email matches are accurate about 16% of the time on average, while IP-to-postal matches are accurate only 13% of the time. Not great news for advertisers, who rely on these linkages to connect billions in digital ad [...]
How Broadcasters Are Merging Direct Sales with Programmatic
Over the past ten years, broadcasters’ ways of distributing their content have evolved quickly and successfully. But in the process, broadcasters have developed different ways of monetising these disparate platforms, leading to the emergence of tech silos, says Graham Heap, VP of Ad Tech Solutions at Imagine Communications. In this interview, Heap discusses how he’s [...]