“One of the most valuable things I can offer is an honest account of what has worked — and equally important, what has The post Industry Veteran Gary Greenstein Launches GNG Strategic Advisors first appeared on OOH TODAY.
Teachers, Ted Turner, Tacos, and Toast -- these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
Valerie Davis will lead the agency's growth push and integration with Born Social in the region
Some of the most closely watched brand executives in the country will gather in Atlanta this September for Brandweek 2026, ADWEEK's annual summit for senior marketers.
It’s going to be World Cup assault and battery over the summer as the United States tackles the beautiful game in its inimitable way – President Trump will probably declare the US the winner before it’s even begun, ace boot-licker FIFA’s Gianni Infantino will probably concur. Broadcaster Fox Sports is taking a more measured view [...]
It’s been a long time since we’ve had an outstanding beer campaign, for a big brand anyway. Publicis’ LePub has done a pretty good job for Heineken and now Heineken has assigned its other brands – not to Publicis although the agency wins global production. WPP’s Ogilvy and VML have won a smaller brand each [...]
Agents of Confusion Marketers and publishers are testing agentic solutions for media buying. But it’s unclear whether agents will simplify or further obscure the programmatic supply chain. Omnicom CEO John Wren told investors last week that the holdco is testing agent-to-agent campaigns without ad tech fees, Digiday reports. Stagwell, Butler/Till and others are pursuing similar [...]
The content licensing economy has arrived faster than anyone expected. Microsoft and Amazon have both entered the marketplace business. Venture-backed startups like TollBit and ProRata have built infrastructure for publishers to license their content to LLMs. And, in 2025, AI companies committed an estimated $2.9 billion in licensing fees to a relatively small number of [...]
...seek a high-performing National AE based in Los Angeles to join our dynamic sales team, Denver —Local Media Sales Exec and Miami —Ad Sales AE The post Sales —OOH Classifieds Today first appeared on OOH TODAY.
Lamar’s nationwide Out of Home advertising network with local employee volunteerism to drive awareness of the Ronald McDonald House The post Lamar and Ronald McDonald House Enter into Yearlong Partnership first appeared on OOH TODAY.
