The Best Billboard I Saw Today
Size Matters: BuzzBallz Goes Big With Billboard Humor The post The Best Billboard I Saw Today first appeared on OOH TODAY.
The Princess Margaret Cancer Foundation Unveils Symbolic Hockey Net
The Princess Margaret Cancer Foundation has launched 'The Carry The Fire Road Hockey Net' to commemorate 15 years of its road hockey fundraising event, which is the largest in the world supporting cancer research. This hockey net is uniquely woven from hospital bracelets, each representing 225 cance...
Content-to-Commerce Publishers Have Struggled. Could Outdoor Life Be the Exception?
The new owner of the 128-year-old title plans to transform the brand into an AI-powered marketplace, despite the strategy’s spotty track record.
Your 2026 NBA CTV Advertising Playbook: How to reach basketball fans beyond the court
Basketball is back, and the way fans watch it continues to change. The 2026-27 NBA season tips off October 20, beginning nearly six months of regular-season basketball before the postseason takes center stage. For advertisers, however, the bigger story isn’t simply another NBA season. It’s where all those basketball moments are being watched. The NBA [...]
Who Is Teaching AI Who Your Customers Are? Why Identity is Your Most Critical Asset
Experian’s Matt Tipperreiter and AtData’s John Oronte on why marketers must prioritize data freshness and interoperability in the AI era. AI is beginning to automate how brands interact with consumers, but many marketing organizations are handing over the reins before they’ve established a trusted, accurate view of their audience. The defining question in ad tech [...]
Has The Ad Industry Lost The Pulse Of American Consumers?
The advertising industry has a relatability problem. Don’t just take it from me. Look at how the industry talks about itself. “I’m going to talk about a few problems that folks might find relatable,” said one startup founder at a LiveRamp-hosted AI demo day that took place adjacent to last week’s Advertising Week New York [...]
Marketing Travel and Ticketing Businesses Around Future-Delivery Purchases
Image source: Pexels Want more bookings without more chargebacks? One odd challenge faced by travel/ticketing businesses. You get paid by the customer today but they don’t receive the product they paid for until weeks/months later. That gap is where things go wrong: Here’s the good news: Paint that waiting time into your best selling feature. [...]
Why Physical Brand Touchpoints Outperform Digital Ads for Brand Loyalty
Image source: Pixabay Want customers who stick around for years, not seconds? Every brand wants loyal fans. Customers that come back, refer their friends and choose that brand over the competitor down the street. Especially the one who offers a lower price. Loyal fans equal: Here’s the problem: Digital advertising is becoming easy to avoid. [...]
Havas Grows In North America as It Lags In Other Regions
CFO François Laroze indicated Havas will soon add to the eight acquisitions it already made this year
By Havas Lynx
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