Progressive Embraces Parental Humor with New Dr. Rick Campaign

Progressive Insurance, along with its creative partner Arnold, has unveiled the latest installment of its popular Dr. Rick campaign. This new entry, titled 'Let It Out,' takes a humorous turn by encouraging young homeowners to embrace, rather than resist, their transformation into their parents. The...

By |2026-07-22T17:49:15-07:00July 22nd, 2026|News|Comments Off on Progressive Embraces Parental Humor with New Dr. Rick Campaign

At The Daily Upside, a Founder Steps Back As Growth Accelerates

The newsletter outlet, projecting 60% revenue growth, is debuting a slate of executive hires and editorial products as it grows beyond its startup roots.

By |2026-07-22T16:15:31-07:00July 22nd, 2026|News|Comments Off on At The Daily Upside, a Founder Steps Back As Growth Accelerates

GenAI is Reshaping Agency Relationships Finds UK Advertiser Survey

Generative AI is beginning to have a "significant impact" for advertisers, according to a new study from UK trade body ISBA, with almost all (99 percent) of the UK advertisers surveyed saying they have started their GenAI journey. The organisation surveyed 200 respondents from brands, predominantly in marketing, media and procurement roles. The results found [...]

By |2026-07-22T14:25:21-07:00July 22nd, 2026|News|Comments Off on GenAI is Reshaping Agency Relationships Finds UK Advertiser Survey

COMMB (Canadian Out-of-Home Marketing & Measurement Bureau)Introduces Insights Suite, Debuts Media Insights

COMMB has officially launched the COMMB Insights Suite, marking the beginning of aphased rollout of strategy-first tools. The post COMMB (Canadian Out-of-Home Marketing & Measurement Bureau)Introduces Insights Suite, Debuts Media Insights first appeared on OOH TODAY.

By |2026-07-22T13:38:45-07:00July 22nd, 2026|News|Comments Off on COMMB (Canadian Out-of-Home Marketing & Measurement Bureau)Introduces Insights Suite, Debuts Media Insights

Samsung Swings Into the Marvel Universe to Give Spider-Man the Ultimate Gadget

Samsung debuts the campaign alongside its foldable Galaxy Z products at Samsung Galaxy Unpacked Live

By |2026-07-22T11:55:15-07:00July 22nd, 2026|News|Comments Off on Samsung Swings Into the Marvel Universe to Give Spider-Man the Ultimate Gadget

Comscore Wants To Make Buying Podcast Ads Feel More Like Buying CTV Or Display

Audio platforms are fed up with tolerating the persistent gap between the amount of time people spend listening to podcasts and how much advertisers spend on podcast advertising. So instead of waiting for advertisers to change their habits, these platforms are making their podcast inventory available through the same tools advertisers already use to run [...]

By |2026-07-22T09:29:01-07:00July 22nd, 2026|News|Comments Off on Comscore Wants To Make Buying Podcast Ads Feel More Like Buying CTV Or Display
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