Mobile Billboard Advertising has emerged as one of the fastest growing types of outdoor advertising. In their search for innovative ways other than digital media, which is overcrowded with competition, mobile billboards present one solution that online platforms are unable to provide; physical presence. In addition to that, unlike online ads that can be blocked [...]
Porter Airlines is marking its 20th anniversary by launching 'The Little Things Blind Boxes,' a limited-edition collection that reflects its signature flying experience. The collectibles encompass elements like the aircraft, complimentary in-flight glassware, and the brand's mascot, Mr. Porter the r...
Walmart is providing negative keyword exclusion for its search advertising. Plus: As FIFA and broadcasters divvy up sports rights, there may be temptation to shift revenue models to emulate the "hydration-break" ad monetization seen in this year's World Cup. The post Walmart Adds Search Keyword Exclusions; Hydration Breaks Forever appeared first on AdExchanger.
Lamar Advertising Company, Associated Posters, Inc., CBS Sports, Blue Onion Media, Clear Channel Outdoor, Adams Outdoor, OUTFRONT Media, Zenith, TorchMedia, Volkswagen of America, Inc., Horizon Media, Inmar Media, QMS, Reagan Outdoor Advertising -mark these milestone moments in OOH. The post ABCD+ 18 Anniversaries, 46 Birthdays This Week! first appeared on OOH TODAY.
Udderly Unmissable: PETA Serves Up a Side of Controversy The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Mobile app marketing and performance platform Liftoff hosted its first-ever earnings call as a public company on Wednesday evening, and CEO Jeremy Bondy kicked things off with a refresher course. “On the supply side, our SSP – or supply side platform – helps apps monetize their user base via our software development kit, or SDK,” [...]
Send us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Kelly O’Rourke, Director of Marketing at FiiZ Drinks, to discuss the rise of “dirty soda,” the power of customization, and how social media helped turn a regional beverage company into a cultural phenomenon. Podcast Breakdown: 00:00 - [...]
The media company, now known as Paradium.AI, is pivoting toward a contributor model, amplified by AI, in response to declining traffic and revenues.
Chair of Olshan’s Insurance Coverage Law Practice Anthony Crawford presented a myLawCLE webinar entitled “AI Vendor Agreements: Liability-Shifting Clauses and the Insurance Exclusions That Compound Them.”
Andrew Lustigman, Chair of Olshan's Advertising, Marketing & Promotions Group and Co-Chair of the firm’s Brand Management & Protection Group, will chair the session “Artificial Intelligence and the Public Domain: Global IP Frontiers in AI-Generated Advertising” on October 8 from 9:30 A.M. – 10:45 A.M. at the International Bar Association’s Annual Conference 2026, which will [...]
