Broadway performance joins Newsmaker and Author Anthony Scaramucci, C-Level Agency Execs from Mediahub and Stagwell, and CMOs from American Eagle Outfitters, Expedia, Hisense, Microsoft, and Major League Soccer for “Real Connections” at The 14th Annual Global Video Everywhere Summit in NYC on October 13 The post Broadway Takes Over OOH’s Biggest Industry Summit first appeared [...]

Inflation and the labor market could result in soft consumer spending.

Billboard agency vs. vendor: why an OOH agency gets you better rates, placements, and strategy than buying direct from a billboard owner. The post Fan Club Billboards: How to Buy an Ad for Your Idol in LA first appeared on DASH TWO.

This week, I caught up with a startup from outside the world of data-driven advertising, but with an interesting position when it comes to ecommerce advertising. That’s Clearco, a Canadian fin tech company founded in 2015, which, earlier this month, raised a $100 million in financing from the bank Macquarie Group. The digital-native ecommerce brand [...]

Halo Collar, a dog collar brand with direct-to-consumer origins, is preparing for its retail expansion by honing its first-party data strategy and incrementality measurement. The post How Halo Collar Uses Data And Incrementality To Raise Both Awareness And Sales appeared first on AdExchanger.

Coach: Because Even Your Feelings Need a Personal Trainer The post The Best Billboard I Saw Today first appeared on OOH TODAY.

Losing Control Breaking news: AI is flawed! As AI critics are apt to point out, the technology sometimes generates new problems, rather than just solving old ones. Case in point: Ad buyers are showing interest in ChatGPT ads – but the channel is so new that advertisers have “limited controls” over what content their ads [...]

Our Denver Social Media Marketing Agency Breaks Down Planable's AI vs Human Experiment As artificial intelligence has become more accessible, marketers have wondered whether AI could fully take over the digital space, but recent industry experiments have finally put this to the test by running live accounts with zero human intervention versus those managed by [...]

In light of the challenging job market for entry level talent, The One Club for Creativity announces a shift in its long-running WAATBP career fair to focus exclusively on direct career support, and a new partnership with this year’s CultureCon, the largest annual festival for creative professionals, entrepreneurs, creators, and influencers who are building fulfilling careers, lifestyles, and culture. This year’s two-day WAATBP [...]

In recognition of 50 years of design, branding, and communications innovation and leadership, Apple has been selected as the first brand to be inducted into The One Club for Creativity's newly established Brand Hall of Fame, part of the prestigious global Creative Hall of Fame. Formed in 1961, the Creative Hall of Fame has a rich heritage of honoring the [...]