Before Betting on a New Flavor, Oreo Is Letting Consumers Choose
Customers vote on a special flavor to be introduced to stores next year
The Premier League Looks to Score World Cup Audiences With US Campaign
The Premier League wants American soccer fans to know 'It's All Here.'
Zillow Teams Up With Pinterest to Target People House Hunting
The company is the first to open up housing-intent data to Pinterest’s ad product.
Nielsen’s The Ref, But Its CEO Says Buying DV Is About Playing Offense
Nielsen is used to abuse. “We get punched in the face for obvious reasons,” said Nielsen CEO Karthik Rao. “We’re the referee, we tell the score and people don’t like it – but it comes from a position of strength, and with this acquisition, we’re playing offense.” The acquisition he’s speaking of is Nielsen’s planned purchase [...]
Pinterest Names Jason Fairchild GM Of Programmatic And Affiliate
Pinterest expanded tvScientific CEO and Co-Founder Jason Fairchild’s title to general manager of programmatic and affiliate. The title upgrade comes less than a year after Pinterest acquired the performance-focused CTV ad startup. The post Pinterest Names Jason Fairchild GM Of Programmatic And Affiliate appeared first on AdExchanger.
Ozone Opens Up Demand and Technology to More UK Publishers Through Content Ignite Partnership
Ozone, the publisher sales house initially formed by an alliance of UK premium publishers, this morning announced a new partnership with publisher monetisation platform Content Ignite which will open up Ozone's demand and monetisation technology to Content Ignite's own publisher partners. Since it was founded as The Ozone Project back in 2018 by The Guardian, [...]
Do McDonald’s and romance really go hand in hand?
Brands seem to focus more and more on creating “moments”, which basically means ideas that don’t cost much but have a good chance of getting shared a lot on social media and even picked up by the press. McDonald’s UK’s latest version of this is to create customised sauce pots for weddings. It doesn’t sound [...]
How to Build a Sales Pipeline That Does Not Depend on Memory
The deal did not die because of the market. It died because the pipeline was The post How to Build a Sales Pipeline That Does Not Depend on Memory first appeared on OOH TODAY.
Marc Jacobs Turns a Handbag Mix-Up Into a New York Microdrama Mystery
The series examines how fashion shapes first impressions and the stories we create about one another.
Why Context Is Becoming More Important Than Reach in Advertising
For years, advertising was mostly about reaching as many people as possible. The idea back then was that the more times you saw an ad, the more likely you’d buy the product. Brands used TV, radio, newspapers, and, even later, the internet, trying to catch everyone they could. It seemed straightforward; just show off your [...]