More Than Half of Independent Agency Owners Want to Sell, ADWEEK and Evros Group’s 2026 M&A Report Finds
The 2026 M&A Sentiment Survey finds seller interest at a multiyear high — read the full report here.
The Most Important Math in Marketing: Why the 60/40 Rule Should Change How You Think About OOH
This is where the conversation gets interesting for media planners and CMOs thinking about how to rebalance their mix The post The Most Important Math in Marketing: Why the 60/40 Rule Should Change How You Think About OOH first appeared on OOH TODAY.
What Your Website Is Telling Advertisers Before You Pick Up the Phone
gap between what a sales team delivers in person and what the website communicates online is one of the most common and least examined sources of lost revenue in independent OOH. The post What Your Website Is Telling Advertisers Before You Pick Up the Phone first appeared on OOH TODAY.
ABCD+ 12 Anniversaries, 40 Birthdays This Week!
DUNNING ELECTRICAL SERVICES INC, Houck Transit Advertising, Matrix Media Services, Grimsby Tennis Club, BayTown Insurance Solutions, Momentara, Lamar Advertising Company, FKQ Advertising, Crito Capital, University of Michigan - School of Music, Theatre & Dance, Swanson Russell, Clear Channel Outdoor-mark these milestone moments in OOH. The post ABCD+ 12 Anniversaries, 40 Birthdays This Week! first appeared [...]
Advertising’s Next Audience Isn’t Human. So We Must Rethink The Value Of Non-Human Traffic
For years, advertising has been all about reaching the right human at the right time. That premise, however, is shifting in an unexpected way. Agentic AI has created new complexity, with autonomous “agents” that can increasingly evaluate, compare and execute decisions, from product research to actual purchases. Human-to-agent isn’t an incremental change. It’s a structural [...]
Sports Rule The TV Upfronts; Are Reddit And Google Breaking Up?
Sports are where the money is; Reddit’s rethinking its AI licensing strategy; and data targeting has its darker sides. The post Sports Rule The TV Upfronts; Are Reddit And Google Breaking Up? appeared first on AdExchanger.
Alphabet Smashes Ad Revenue Earnings Again – But Does It Still Care About Ads?
The second quarter was what you might call an interesting one for Alphabet – especially if you care about advertising. Google’s Network advertising business, which constitutes ad spend across the open web, was down year over year once again. Meanwhile, in early July, Google lost a years-long appeal against a record 4.1 billion euro antitrust [...]
Win the Holiday Season
Christmas in July: Why OOH Advertisers Who Book Now Win the Holiday Season By Jonathan “JG” Graviss, Graviss Marketing | OOH Today | July 17, 2026 Every year, the same thing happens. October arrives. Operators start calling advertisers about holiday campaigns. The advertisers who were ready to act bought media in August. The ones still available [...]
OMA Expands with Three New Members
Out of Home industry evolving as OMA welcomes three new members The post OMA Expands with Three New Members first appeared on OOH TODAY.
Edmunds Helps Car Shoppers Make the Right Call in New Ad Starring Dodgers’ Tommy Edman
National car-shopping resource Edmunds wants car shoppers to make the right call—literally—in “The Challenge,” an LA-first social ad campaign featuring Los Angeles Dodgers’ superutility player Tommy Edman. Directed and produced entirely in-house, the ad series targets a deliberately narrow audience and runs in Los Angeles and select markets nationwide across Meta platforms today through mid-September. The ad [...]