Estée Lauder wants to spark Gen Z joy with launch of Glimmers

Glimmers, Estée Lauder’s first major women’s fragrance launch in a decade, is banking on Gen Z and younger millennials (who else?) to buy into the brand. The ad was created in-house, while WPP Media – which won the Estée Lauder Company’s consolidated global media earlier this year – is in charge of making it work. [...]

By |2026-08-13T14:02:11-07:00August 13th, 2026|News|Comments Off on Estée Lauder wants to spark Gen Z joy with launch of Glimmers

Crocs Unveils Niles the Crocodile as New Brand Mascot

Crocs is celebrating its 25th anniversary by introducing Niles, a new brand mascot. Niles, a six-foot-tall crocodile, is a live-action representation of the crocodile silhouette seen on Crocs footwear since 2002. The character is central to a new social-first content platform developed with the help...

By |2026-08-13T13:06:47-07:00August 13th, 2026|News|Comments Off on Crocs Unveils Niles the Crocodile as New Brand Mascot

QuikTrip Celebrates Iconic Summer Moments with ‘Savor Summerhood’ Campaign

QuikTrip has introduced the fourth installment of its 'Savor Summerhood' campaign, titled 'Summer Job.' This campaign, developed alongside Laughlin Constable, aims to redefine the experience of a summer job as an essential part of the season, similar to pool days or late sunsets. The 30-second spot...

By |2026-08-13T13:06:46-07:00August 13th, 2026|News|Comments Off on QuikTrip Celebrates Iconic Summer Moments with ‘Savor Summerhood’ Campaign

Marketing Vanguard at Cannes: Saying No Is the New Power Move ft. Mainardo de Nardis & Rani Al Hajji

The best marketers are doing less—and they don’t pay for attention.

By |2026-08-13T08:28:33-07:00August 13th, 2026|News|Comments Off on Marketing Vanguard at Cannes: Saying No Is the New Power Move ft. Mainardo de Nardis & Rani Al Hajji
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