Ricola has launched a new campaign aimed at helping soccer fans maintain their vocal stamina throughout the excitement of the soccer season in North America. The 'Keep Your Voice in the Game' campaign seeks to address the common issue of losing one's voice from cheering, chanting, and celebrating du...
Homewards, in collaboration with Studio AKA, has launched a campaign focusing on the potential of data to prevent homelessness. The initiative introduces the Homelessness Data Lab, which aims to unite businesses, local partners, and the sector to explore how technology and innovations can foresee an...
Brands are starting to go back to basics, and the result is advertising that actually reflects consumers’ everyday lives rather than concocting the kind of aspirational lifestyle that is fast becoming out of reach. The new “Pop to Co-op” campaign by VCCP presents the supermarket as a handy answer to those very ordinary moments when [...]
The move comes as rival Criteo cut its ChatGPT ad minimum, intensifying competition among platforms vying for a piece of OpenAI’s ad business
In addition to agentic standards, WPP Media is developing its own buying agent for video.
The multiyear strategic agreement will put AWS' agentic AI tools in the hands of WPP’s business transformation experts
On Thursday, the audio and podcast company iHeartMedia unveiled AudioGraph, a new suite of advertising capabilities built by its Triton Digital subsidiary that aims to bring digital-style targeting, planning, and […]
Early tests show larger chatbot orders as the grocery-delivery app prepares ad pilots.
Every time an ID hops from platform to platform, it gets less accurate – and in programmatic, there are a heck of a lot of hops. The post Magnite Adds A Data-Quality Layer To Its CTV Inventory appeared first on AdExchanger.
What Is RSL Media and Why Does the Human Consent Standard Matter? On May 12, 2026, RSL Media launched as a public benefit nonprofit co-founded by CEO Nikki Hexum, Cate Blanchett, Doug Leeds, and Eckart Walther. Its mission is to make human consent machine-readable and discoverable to AI systems through the Human Consent Standard, which [...]
