DSPs want to vet buyers before letting them into their platforms. No one wants to serve ads from advertisers they don’t trust. But what happens when a DSP is worried about a buyer digging too deeply into its supply chain? Apparently, that’s reason enough not to onboard them – which is odd, given how loudly [...]
German discount supermarket Aldi, which operates more than 13,600 stores across 18 countries, has cut its shortlist to three. Omnicom, Publicis, and WPP are still in competition, while Havas and Accenture are out of the running for the £700m account. Publicis won the global media account in September 2025 and has a bespoke unit, Aldi [...]
Spain’s World Cup winning football team’s standout star, Lamine Yamal – who turned 19 during the tournament – is fronting a new American Eagle campaign aimed at students returning to schools and colleges in the US. The brand is so pleased with the partnership that it briefly changed its name to “Lamine’s Eagles” after Spain [...]
Meta’s new campaign goes heavy on optimism around AI, somehow explaining this worldview by saying “We’re betting on people, and we like those odds.” The company highlights its history of connecting people, and says: “While technology will change, our intention behind it never will.” The film is appearing on paid media as well as its [...]
How owners, buyers, and investors view the 2026 market — where their expectations align and diverge, and what separates the agencies commanding premium interest from those still waiting to transact.
How owners, buyers, and investors view the 2026 market — where their expectations align and diverge, and what separates the agencies commanding premium interest from those still waiting to transact.
The 2026 M&A Sentiment Survey finds seller interest at a multiyear high — read the full report here.
The 2026 M&A Sentiment Survey finds seller interest at a multiyear high — read the full report here.
This is where the conversation gets interesting for media planners and CMOs thinking about how to rebalance their mix The post The Most Important Math in Marketing: Why the 60/40 Rule Should Change How You Think About OOH first appeared on OOH TODAY.
gap between what a sales team delivers in person and what the website communicates online is one of the most common and least examined sources of lost revenue in independent OOH. The post What Your Website Is Telling Advertisers Before You Pick Up the Phone first appeared on OOH TODAY.
