The fight over standardized metrics; UTM parameters no longer appear in ChatGPT results; and the ad agency that's been spying on online users. The post Devising A New (Ad) Metric System; Where Did All The UTMs Go? appeared first on AdExchanger.
Social media has moved past the follower count, but influencer marketing has not. With her new venture, Cami Tellez is trying to change that. Tellez, the 29-year-old marketing guru who […]
In a sign of his conviction, Katzenberg has sent the general partner of his venture firm, Justin Wexler, to join the AI startup Netomi.
A version of this story was originally published in AI, Tech & Money, a free, weekly newsletter packed with news and exclusive analysis on all things tech, platforms, and deals […]
Everywhere you look, our industry is talking about AI: AI-powered planning, AI-driven optimization, agentic media buying, automated curation. The promise of greater efficiency, better performance and smarter decision-making is compelling. But amid all the excitement, one important question isn’t getting enough attention: How good are the data sources that are feeding this automation? No matter [...]
VideoAmp is competing in the measurement space by sharpening its focus on TV audience data, ad performance and, of course, AI. The company is also making strategic hires and promoting from within. The post VideoAmp Bets On AI To Connect Ad Planning And Measurement appeared first on AdExchanger.
Chipotle, Pringles, DoorDash, Sprite, Gymshark, and more are behind the week’s most notable ads.
Just Eat, Princess Margaret, Qualia, Connecticut DPH, Kwik Fit, and more
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Carriage Dispute appeared first on AdExchanger.
The fight over standardized metrics; UTM parameters no longer appear in ChatGPT results; and the ad agency that's been spying on online users. The post Devising A New (Ad) Metric System; Where Did All The UTMs Go? appeared first on AdExchanger.
