More change at M&C Saatchi as global CCOs Rob Doubal and Laurence Thomson – who joined from McCann two years ago amid a lot of chat about their sky-high salaries – are out. Their departure comes after global chief executive Zaid Al-Qassab and UK CEO Jo Bacon left earlier this year. The exit is all [...]
With the shackles of ‘but will it win at Cannes?’ removed, here are a few pieces of work that simply achieved the all-important act of remaining lodged in our brains. Let’s dive in. Or in this instance, perhaps not. Because Channel 4s Fountain of Filth puts us off diving into anything, ever again. Visceral and [...]
Absolut, Nike, Liquid Death, Etsy, and more are behind the week’s most notable ads.
ADWEEK was on hand to see the brands at a recent match between France and Senegal.
Some of the tournament’s top creative taps into national culture and regional nuances.
Never thought we’d be choosing a Vodafone ad and it’s not because it knocks everything else into a cocked hat this week. But there seems to be a mini-trend for British ads to wear their patriotism rather more loudly than hitherto, very very big companies – who’ve taken a fair bit of stick recently – [...]
Grey London has won technology consulting firm Synechron, following a competitive pitch process managed by Ingenuity+. The partnership will focus on the development of a new global brand platform across key B2B channels. Operating globally, with key markets including the US, UK, UAE, India and Australia, Synechron helps leading organisations accelerate digital transformation by combining [...]
When operators can see and control every asset in their network from one place, without complexity, without guesswork, and without The post What Winning the WOO Global Sustainability Award Actually Means first appeared on OOH TODAY.
Alik Khjarian on Why Effective OOH Campaigns Require a Multi-Format Approach The post The Best Reflection I Saw Today first appeared on OOH TODAY.
an interactive experience debuting with HBO Max to celebrate the upcoming Season 3 premiere of House of the Dragon The post Snapchat and OUTFRONT ‘Crowd Created’ Live Spectacle in Times Square first appeared on OOH TODAY.
