Target Is Pitching an Ad Metric to Drive Sales, But Most Brands Aren’t Fully On Board, Exec Says

A leader in Target's ad business warned marketers they're prioritizing the wrong measurement.

By |2026-10-16T18:57:24-07:00October 16th, 2026|News|Comments Off on Target Is Pitching an Ad Metric to Drive Sales, But Most Brands Aren’t Fully On Board, Exec Says

Dave Dreyer – Chief Marketing Officer, Bazooka Brands

Send us Fan Mail On this week’s episode of the Digital and Dirt podcast, Ian sits down with Dave Dreyer, Chief Marketing Officer of Bazooka Companies, to discuss how iconic candy brands are evolving beyond nostalgia, tapping into fandom, and finding new ways to stay culturally relevant.

By |2026-10-16T17:16:22-07:00October 16th, 2026|News|Comments Off on Dave Dreyer – Chief Marketing Officer, Bazooka Brands

Big Idea: Cricket Wireless Introduces Vinyl Voicemails

Note: It was on this day, 22 years ago, that Adpulp.com first published a series of very short articles. October 2004 was a time before social media, and a time when personal blogs (and a handful of professional blogs) were beginning to take off. As is the case with the industries we cover here, a [...]

By |2026-10-16T16:43:13-07:00October 16th, 2026|News|Comments Off on Big Idea: Cricket Wireless Introduces Vinyl Voicemails

Week in Review: UK “Minded to Intervene” in ITV/Sky Deal, BBC News Goes Live on YouTube, and Ad Firm Accused of Spying

In this week's Week in Review: the UK looks likely to intervene in ITV/Sky deal, BBC News launches live on YouTube, and a digital ad business is accused of running a spying operation. Top Stories UK Culture Secretary “Minded to Intervene” in Sky’s ITV Deal Sky’s planned £1.6 billion acquisition of ITV’s Media & Entertainment [...]

By |2026-10-16T14:29:36-07:00October 16th, 2026|News|Comments Off on Week in Review: UK “Minded to Intervene” in ITV/Sky Deal, BBC News Goes Live on YouTube, and Ad Firm Accused of Spying
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