In this week's Week in Review: Netflix grows its Upfronts ad commitments, Disney agrees a content deal with The Overlap, and Roku launches an all-AI FAST channel. Top Stories Sports Interest is High as Netflix Doubles Upfronts Commitments While there was plenty of excitement in the industry around Netflix's ad offering when it first came [...]
Here is the 2026 advertising media spending forecast. It includes key media trends such as global ad spend, AI, digital, programmatic, walled gardens, and more.
The deals shows capital is rotating out of the application layer and into the signal layer.
Gaming apps are filled with ads for more gaming apps. Why not other advertisers? We go inside AppLovin’s play to bring non-gaming advertisers into the fold. The post AppLovin’s Play To Reach Non-Gaming Advertisers appeared first on AdExchanger.
CMO hires, promotions, and exits from the first two weeks of the month
Why values-driven travel is reshaping destination marketing.
In a busy period for denim retailers, marketers are expanding casts of ambassadors to reach fragmented young consumers.
Most advertising tries to create interest before consumers begin shopping. Mall advertising works at a...
In local markets, trust is built through familiarity. Consumers often choose the brands they repeatedly...
Every city has a rhythm, and the metro is one of the strongest parts of...
