Creative Sparks Ignite: Week of July 24th
Progressive, MLS, KAYAK, WPBL, Noom, YZD, Allwyn
Billboard Advertising Locations in Puerto Rico: How to Choose the Right Placement
Choosing the right billboard advertising locations in Puerto Rico requires more than finding the busiest road. Learn how traffic patterns, audience relevance, sightlines, direction of travel, format, and campaign goals affect outdoor advertising performance across the island. The post Billboard Advertising Locations in Puerto Rico: How to Choose the Right Placement appeared first on Outdoor [...]
Legendary Toy Brands Have a New Customer: Adults
A 1975 Play-Doh magazine ad pictured a boy named Jeff’s bizarre, lumpy, blue creation—a shape he insisted was “really a dog who grew a long nose,” despite looking more like […]
Ads of the Week: 14 Campaigns That Caught Our Eye, From American Eagle to Samsung
Samsung, Depop, Under Armour, American Eagle, and more are behind the week’s most notable ads.
Brands Are Making a Fast Break for the WNBA All-Star Game
34 WNBA brand partners and licensees will be on hand for All-Star Weekend.
MAA Ad of the Week: Dove Men+Care
You have to hand it to Unilever’s Dove, it certainly ventures where brands wouldn’t just a few years ago. And it’s still mining that recent rather rather bloated football football tournament, this time with pictures from Getty Images of football fans letting it all hang out. Well not everyone can win. “Football is one of [...]
OOH Moves Today – 32 Moves This Week!
Publicis Groupe, Bell Media, Sky New Zealand, Clear Channel, Momentum Worldwide, Lamar, OMD UK, Bauer Media, James Billboards, TripleLift, CVS Health, ODN, MX, and more--be the first to congratulate these OOH movers! The post OOH Moves Today – 32 Moves This Week! first appeared on OOH TODAY.
The Best Billboard I Saw Today
A different and safe kind of ball game The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Veteran Tickets Foundation Giving Something to Those Who Gave
How the Out-of-Home Industry Is Helping Veteran Tickets Foundation and 1st Tix Reach Millions The post Veteran Tickets Foundation Giving Something to Those Who Gave first appeared on OOH TODAY.
How Warner Bros. Discovery Is Creating Value Out Of Dead Air With Pause Ads
Streaming publishers are banking on pause ads to bolster revenue with a more user-friendly ad experience. With programmatic standardization still pending, Warner Bros. Discovery is taking a stab at advancing the capabilities behind its own pause ad formats. The post How Warner Bros. Discovery Is Creating Value Out Of Dead Air With Pause Ads appeared [...]