New Claims In WPP Whistleblower Suit Allege Sony Probe Found Rebate Fraud 

The ex-WPP executive suing his former employer for retaliation in a high-profile case alleging he was fired after trying to expose an illegal media rebate scheme now alleges that WPP […]

By |2026-08-14T17:18:21-07:00August 14th, 2026|News|Comments Off on New Claims In WPP Whistleblower Suit Allege Sony Probe Found Rebate Fraud 

Week in Review: Netflix Doubles Upfront Commitments, Disney Agrees Deal with The Overlap, and Roku Launches an All-AI FAST Channel

In this week's Week in Review: Netflix grows its Upfronts ad commitments, Disney agrees a content deal with The Overlap, and Roku launches an all-AI FAST channel. Top Stories Sports Interest is High as Netflix Doubles Upfronts Commitments While there was plenty of excitement in the industry around Netflix's ad offering when it first came [...]

By |2026-08-14T17:12:08-07:00August 14th, 2026|News|Comments Off on Week in Review: Netflix Doubles Upfront Commitments, Disney Agrees Deal with The Overlap, and Roku Launches an All-AI FAST Channel

2026 Advertising Media Spending Forecast – Executive Summary

Here is the 2026 advertising media spending forecast. It includes key media trends such as global ad spend, AI, digital, programmatic, walled gardens, and more.

By |2026-08-14T15:44:10-07:00August 14th, 2026|News|Comments Off on 2026 Advertising Media Spending Forecast – Executive Summary

Nielsen’s DoubleVerify Deal Isn’t About AI Adoption: It’s About Controlling What the Models Measure

The deals shows capital is rotating out of the application layer and into the signal layer.

By |2026-08-14T13:32:12-07:00August 14th, 2026|News|Comments Off on Nielsen’s DoubleVerify Deal Isn’t About AI Adoption: It’s About Controlling What the Models Measure
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