The visual branding firm turns everyday spaces—lobbies, corridors and concourses—into fully branded environments at airports, campuses, hotels and more The post Your Everyday Space Is Now an Ad first appeared on OOH TODAY.
operates in 26 markets, flagship port cities include: New York City, Los Angeles, Chicago, Miami, San Diego, and Seattle. Sailing The post 27 Years of Waterfront Advertising first appeared on OOH TODAY.
New Research Puts DOOH in the Spotlight The post DOOH Drives Sales. Here’s the Proof first appeared on OOH TODAY.
Steve Lind's take on World Photography Day in the OOH Industry The post OOH Photography, Through Steve Lind’s Lens first appeared on OOH TODAY.
Julian Runge is speaking at AdExchanger’s Programmatic IO conference in New York City on September 28–29. If you haven’t grabbed your ticket yet, you can secure your seat here. Marketing mix modeling isn’t a new idea. It’s a very old one, actually – which makes its current reinvention over the past few years all the [...]
Every company in our space is wrestling with what their agentic AI strategy is. The answer that seems obvious is to wire up an LLM, give it access to Meta or Google through MCP and put it to work. The reality is more complicated, and the complications matter a lot when it’s your budget on [...]
Reddit’s readers don’t take kindly to being marketed to; What’s an online retailer without any retail?; and AI slop is affecting the news market. The post Reddit And The Scourge Of Brand Posting; Dealing Dopamine For Data appeared first on AdExchanger.
Every week, I attempt to share a curated list of top new creative ads. Such ads pass the first test of advertising – get noticed and then go on to be remembered or shared. This week: ads from MakeMyTrip, LG, Bayer and more. MakeMyTrip & Ministry of Tourism: stories & memories MakeMyTrip and the Ministry [...]
Marketers have spent years chasing bigger numbers. More impressions, more reach, more views, more time spent. But the problem with attention metrics is that a large number can still tell you almost nothing about whether anyone actually cared. McKinsey’s latest attention research says it plainly: not all consumer attention is created equal, and attention is [...]
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