ADWEEK Reveals the 2026 Agency of the Year Shortlist
The following agencies are in the running to win Gold, Silver or Bronze in each category
AI Startup Minerva Built An Agentic CDP, But Don’t Call It That
Jackson Engles, CEO of Minerva, is a realist. He knows that the data his AI startup is built on probably won’t be a competitive edge for more than a couple of years. “Yes, sure, we have data that can help create better outcomes,” Engles told AdExchanger. “But is it a long-term, durable moat? Probably not.” [...]
MMM Is Getting Smarter. It Still Can’t Do The Whole Job Alone
Every media dollar eventually has to answer the same uncomfortable question: Did it create new revenue, or simply take credit for revenue that was coming anyway? A channel with exceptional reported ROI may simply be capturing existing demand. Another may appear less efficient while creating customers who otherwise would never have entered the market. That [...]
Meta’s New TOS Dubbed A Total POS; Another Nail In Search Traffic’s Coffin
Meta updates its AI and advertising policies; Is social commerce replacing SEO?; and online listings are a lot less transparent these days. The post Meta’s New TOS Dubbed A Total POS; Another Nail In Search Traffic’s Coffin appeared first on AdExchanger.
‘Still Haven’t Found What I’m Looking For’
...two weeks ago IBO and this past week, DPAA. ...some material for us. Well, to be honest, most of it washes over my ...Scaramucci The post ‘Still Haven’t Found What I’m Looking For’ first appeared on OOH TODAY.
OAAA Announces 2027 OOH Media Conference in Florida
2027 OOH Media Conference set for Fort Lauderdale in Florida. The post OAAA Announces 2027 OOH Media Conference in Florida first appeared on OOH TODAY.
Opening Remarks From The Global Video Everywhere Summit
At the DPAA Global Video Everywhere Summit, CEO Barry Frey made the case for DOOH’s growing value as brands seek authentic consumer connections and measurable results. The post Opening Remarks From The Global Video Everywhere Summit first appeared on OOH TODAY.
—OOH Classifieds Today
Career opportunities in out-of-home, including management, printing, mobile billboards, photos, truck sides, and experiential and ... The post —OOH Classifieds Today first appeared on OOH TODAY.
The Best Billboard I Saw Today
Between Boston and New York, Brands Take Flight The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Your End-of-Year Campaign Calendar
Winning this stretch takes planning that starts months early, sharp targeting, and a calendar built to keep engagement climbing straight through December. The post Your End-of-Year Campaign Calendar appeared first on Stream Companies.