TurboTax Taps AKQA to Appeal Towards Gen Z With Digital Video and Content
The partnership includes a new measurement approach.
Duolingo Creates a Fashion Line for the Brands You Can’t Pronounce
Ahead of New York Fashion Week, Duolingo created a capsule collection that doubles as pronunciation lessons for fashion brands.
My Code Names New CRO, CFO, and COO as It Pushes Deeper Into Video
The leadership overhaul includes two external hires and an internal promotion, rounding out a new executive team.
The ROI Resurgence: Why Billboard Advertising Is Delivering in 2026
For years, marketers have been asked to prove one thing above all else: return on investment. Every channel needs to justify its place in the budget. Every campaign needs measurable results. Every dollar needs a clear purpose. So when many CMOs and marketing strategists hear “billboard advertising,” they may still have the same question: Can [...]
The Startup That Got Ukraine’s Rival Telcos To Collaborate On Identity
Yuriy Gorokhov will tell you, without much prompting, that telecom data isn’t as valuable as telcos like to think. Which is a little odd to hear from the head of ad platform at an identity-focused ad tech startup for telecom providers. But that doesn’t mean there isn’t a smart way to use that data, despite [...]
AI Is Helping L’Oréal Brainstorm Unique Ways To Reach Male Audiences
L’Oréal adopted creative AI platform Springboards to generate creative ideas that led to a collaborative, ongoing ideation process. The post AI Is Helping L’Oréal Brainstorm Unique Ways To Reach Male Audiences appeared first on AdExchanger.
Keeping AI Costs In Check; Selling Your Data To The Highest Bidder
AI needs a babysitter: Google was outbid on Spirit Airlines’ data; and AI-generated food makes for terrible ads. The post Keeping AI Costs In Check; Selling Your Data To The Highest Bidder appeared first on AdExchanger.
The Airport Transition Effect: How Brands Can Become Part of the Moment When Travelers Shift From One World to Another??
Airports are unique advertising environments because they represent a transition between two different worlds. A...
The Brand Landmark Effect: How OOH Can Turn Physical Locations Into Long-Term Brand Memory??
Out-of-home advertising has an advantage that is difficult for many other advertising channels to replicate:...
OOH Best Creative Last Week Today
From Tim Curry to Calvin Klein, Mayday to Labor Day--these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.