What 2,500+ Campaigns Have Taught Us
Digital mobile billboard advertising has emerged as one of the most adaptable and targeted formats available to advertisers today. The post What 2,500+ Campaigns Have Taught Us first appeared on OOH TODAY.
Meta Bets on AI Creative Tool and Creator Infrastructure to Justify its $145B Capex
At Cannes Lions, the company unveiled a performance-to-creative feedback loop tool.
Instacart Wants to Co-Create Ads With Brands
For its first Super Bowl ad in 2025, Instacart recruited brand mascots like the Pillsbury Doughboy, Chester Cheetah, and the Jolly Green Giant to help bring its message to the […]
OOH Best Creative Last Week Today
Soccer, Soda, SuperGirl, Star Wars, Snacks, Spin Offs and Scotland--these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
New UNITY PSA Available
promote a new digital campaign we just finished putting together celebrating America’s 250th The post New UNITY PSA Available first appeared on OOH TODAY.
The Best Billboard I Saw Today
The Price of Perception The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Rethinking Vitamin Marketing, With Barrière
If you’ve ever asked someone whether their Barrière patch is a tattoo, congratulations – you’ve just entered the brand’s marketing funnel. Founded in 2020, Barrière makes wearable transdermal vitamin and wellness patches, including ones for mood and stress, sleep, focus, nausea relief and lactose intolerance. There are even little UV sensor stickers that change color [...]
At Its First-Ever Cannes, OpenAI Says ‘We Are Clearly In The Advertising Business Now’
OpenAI didn’t make its Cannes Lions debut from a Croisette rooftop or in a branded beach club. Instead, the company summoned a small group of reporters late Monday morning to a semi-secluded outdoor patio located a roughly 15 minutes walk from the festival’s main center of gravity. It was a rather sedate way to unveil [...]
Alexa Is Becoming a Shopping Agent for Advertisers Outside Amazon
The online retailer is partnering with Ticketmaster and Papa John’s to automate purchases.
EXCLUSIVE: Brands Can Now Buy Albertsons Conversational Search Ads Through Criteo
The grocery chain launched shopping assistants last year with OpenAI and Google.