Despite the other gains, Fox News was still the most-watched news network.

Away answers John Summit's viral post with a partnership that puts its aluminum luggage through a trial by fire.

Every industry, marketing included, is battling one affliction: sameness.

Arapahoe Basin's latest advertising campaign, 'No B.S. Just Skiing,' focuses on the core appeal of the mountain: straightforward skiing and snowboarding. Created by Cactus, the campaign features two main 30-second spots titled 'Focus Group' and 'Tickets,' along with additional 15-second vignettes. T...

As agency work become less transactional and more collaborative, price is becoming less of a factor in client-agency relationships. "I think we are moving into an area where agencies are less transactional, and the best work we do with clients is where we are seeing genuine partnerships," says Gregor Chalmers, Head of Broadcast at The [...]

Amazon Ads VP Kelly MacLean on how AI helps marketers connect the dots across the customer journey, with lower costs and better delivery in early tests. The post How Amazon Ads Plans To Make Programmatic Simple Without Taking Control From Marketers appeared first on AdExchanger.

Marketers today describe their ideal customers in extraordinary detail, with rich personas that go beyond basic demographics to include attitudes, motivations, values, preferences and even future intentions. But a media buyer still has to turn that persona into a handful of targetable attributes. And, ironically, the more specific the picture of an ideal customer becomes, [...]

The spot returns Kelce to the Philadelphia-based Honey Baked store her grandmother shopped at growing up

For now, brands should reach in-store guests through their phones, a Target ad leader said.

The following agencies are in the running to win Gold, Silver or Bronze in each category