American Eagle Shook Up Its Back-to-School Playbook to Reach a Fragmented Gen Z
For back-to-school season, American Eagle is leaning on three brand ambassadors, including World Cup champion Lamine Yamal, to reach three Gen Z subcultures.
One Pin, Two Billboards, Two Different Audiences Same coordinates. Opposite faces. Not the same buy
On a planning map, two faces mounted back-to-back collapse into a single dot with a single set of coordinates. But they never see The post One Pin, Two Billboards, Two Different Audiences Same coordinates. Opposite faces. Not the same buy first appeared on OOH TODAY.
560,000 Impressions in 3 Days
A successful mobile billboard campaign is actually the intersection of four deliberate choices —Can't Miss Us The post 560,000 Impressions in 3 Days first appeared on OOH TODAY.
The Best Billboard I Saw Today
Some billboards wait for the audience. Sun Cruiser decided to drive straight to them. The post The Best Billboard I Saw Today first appeared on OOH TODAY.
How To Improve ROI Without Increasing Spend
Businesses often assume that improving marketing performance requires additional budget. In many cases, however, the most meaningful gains in return on investment come from improving how existing dollars are used. When results plateau, the issue is usually not the level of investment, but the precision of execution. The post How To Improve ROI Without Increasing Spend appeared first on [...]
Here’s new Coca-Cola – rather like the old one
They certainly are a bunch of fiddlers at Coca-Cola, regularly reviewing agencies (it’s supposed to be mostly at WPP but Publicis is clearly the enemy at the gates) and here’s a new set of visual identities, it says they’re new anyway. By JKR, Superultrarare and Brody Associates, none of which are WPP are far as [...]
Now Lebara joins Ace of Hearts bandwagon
At this rate Ace of Hearts, the London creative agency formed by Richard Brim, Martin Beverley and Polly McMorrow will have to abandon its cosy Soho premises for something bigger. So far this week it’s put on two accounts: global online design platform Canva and now the rather better-known budget mobile service Lebara. The latter [...]
One Month of Billboard Advertising, On Us
Book a 12-month billboard campaign with Billboard Media before 31 July and get your 13th month free, no catch, no small print. That's 13 months of premium out-of-home advertising for the price of 12, plus free artwork, free installation, weather-resistant vinyl, ongoing maintenance and a dedicated Account Manager for the full campaign. Long-term customers also [...]
How Mobile Billboards Outperform Traditional Advertising
By Abirame Shanthakumar Introduction There are many different advertising options available today, ranging from static billboards to TV ads to digital ads on social media. Therefore, businesses must be careful when deciding which medium suits their marketing goals, budget, and audience preferences. Choosing the right advertising method is crucial for businesses to reach their target [...]
AMC’s Content Chief Reveals The Three-Part Formula Behind Every Hit Show
Lightning-in-a-bottle characters, a world we've never seen, and something to say. AMC's Dan McDermott breaks down what separates a hit from everything else. The post AMC’s Content Chief Reveals The Three-Part Formula Behind Every Hit Show appeared first on AdExchanger.