Judge declines to make Google sell AdX in win for firm against US antitrust enforcers’ attempts to break up big tech Alphabet’s Google escaped a breakup of its advertising technology business on Wednesday, when a judge in Virginia ⁠rejected US antitrust enforcers’ attempt to force a sale of Google’s online advertising exchange. While the ad [...]

Congratulations to the North America finalists for the 2026 Microsoft Advertising Partner Awards.

The NBA Finals MVP, newly a Philadelphia 76er, hopes to defy the odds in standing up a sustainable athletic apparel company.

Send us Fan Mail On this week’s episode of the Digital and Dirt podcast, Ian sits down with Rachel Roger, Vice President of National Sales at Lamar Advertising, to discuss the power of building lasting relationships and why the human side of the business remains more important than ever. Podcast Breakdown  00:00 - 03:57 Meet [...]

Google will not be required to break up its ad tech business, despite a federal court ruling last April that found the company operated a monopoly. The post Google Won’t Have To Break Up Its Ad Tech Business, Judge Brinkema Rules appeared first on AdExchanger.

Some places are simply better for advertising than others, and the reason goes well beyond how many people pass through them. Traffic matters, but traffic alone does not guarantee that a message will be seen, remembered, or acted on. A location becomes truly valuable when it puts a brand in front of the right people, [...]

CTV's brand-building credentials are well established, but James Wilby, Head of AV Trading at Dentsu, argues that purely looking at premium video through a brand-building lens risks underestimating its ability to drive short-term sales - and providing the right metrics and cost structures are in place, there is further opportunity to use premium video as [...]